How to create a blog to establish your personal brand, build your network and benefit your career.You’ve updated your resume, tweaked your LinkedIn profile and combed over your cover letter. But you still might be missing out on a powerful career booster: Blogging. Writing on an ongoing basis is another tool in your job search toolkit. Here are tips for how to create a blog to get the most out of this format.Start writing on Medium or LinkedInIn the past, you had to know at least something about technology and design to create a blog on Wordpress, Blogger or a similar service. Today, the website Medium.com lets you sign up and start writing with a few clicks. Then you can share your posts on LinkedIn, Twitter or your other social networks. LinkedIn also provides users with the option to post directly through the platform - providing a great opportunity to amplify your expertise to other professionals in your network.Organize your thoughtsWhen you’ve been in the same job for awhile, it’s all too easy to fall into the same routines and go through the motions. Blogging helps you break out of that complacency by forcing you to brainstorm blog topics, pay attention to trends, and organize your thoughts through writing. It creates a free professional development opportunity. When you start blogging, create a publishing schedule and stick to it to stay fresh.Comment on current eventsBlogging gives you the opportunity to make yourself relevant every time there are headlines in your industry. If you are an expert on a topic that’s in the news, writing your own take can make you visible to colleagues in your network and people searching for this topic on Google. Resumes stay the same for long periods of time, but blogging helps you be more dynamic.Use blogging as networkingHaving a blog doesn’t mean you need to do all the writing. Invite a colleague to write a guest post on your blog to help strengthen your connections. You can also ask to be a guest writer on other people’s blogs, which will help expand your visibility inside more networks.Expand into book publishingAfter you’ve built up a body of blogging work, you can take the next step by compiling your work into book or booklet-length content. To become a published author, there’s no need to have contacts in the book publishing industry anymore. You can self-publish with tools such as iBooks or Amazon Kindle Direct. Whether you sell this content or give it away for free, having a book or eBook can elevate your credibility and open up new opportunities like business speaking, consulting or promotions.This article is contributed by Right Management,www.rightmanagement.sg, the global career experts within the ManpowerGroup.
The Benefits of Branding Yourself With a Blog
Mastering LinkedIn is Humanly Possible
Top 10 Tips to Optimize Your LinkedIn Profile1. Make the most of your professional headline.The most important part of your LinkedIn Profile is the section directly below your name. Get the most out of this space by writing a compelling and concise professional headline sharing who you are and what you do. This is a recruiter’s first indicator if you’re a potential fit for a position. Example: Contact Center Representative in Seattle area.2. Make your profile 100% complete.A complete profile improves your LinkedIn search ability. Make sure to include the following critical information:Accomplishments:Contact Information:History:Skills:Summary:Don’t forget personal branding!3. Build your network.The more connections you establish, the more likely your name shows up to those key decision makers as someone they should be in touch with. Ideally, you want your number of connections as close to 500 as possible, but make sure you are getting quality connections. That means connecting with your “Real World” network, or those people you’ve worked with closely, know your work ethic or can vouch for your soft skills.4. Get recommended.Recommendations are invaluable to enhance and add credibility to your profile. To get recommendations, you’ll most likely have to recommend someone first. When selecting the recommenders, it’s ideal to ask individuals with solid knowledge about you professionally and personally, so they can provide a relevant, insightful recommendation.5. Connect with companies.By following companies you’re interested in, you’ll be able to see updates on open positions, as well as view who works within that company. This gives you the opportunity to connect with key decision makers.6. Connect with professional groups.LinkedIn Groups are one of the best ways to make connections and find actual jobs. Join groups in your niche, as well as groups that are specific to careers and job searching.7. Be active.The more effort you put into your LinkedIn presence, the more you’ll get out of the social site. Whether you’re adding connections or providing updates, you’ll increase your chances of showing up on network pages.8. Add a photo.Upload a photo that presents you professionally. This helps add to your social media credibility.9. Share status updates.Whether it’s a link to a business article or a bit of your own wisdom, your thoughts should be shared on your LinkedIn profile. Any updates should place you in a respectable light, so keep them professional. An update rule of thumb is to share a posting up to three times a week.10. Establish your own URL.Set up your own URL on LinkedIn to make it easy for recruiters to find your profile. You can accomplish this by going to the settings tab within your profile. You can add this URL to your resume as well. An example of a custom URL is http://www.LinkedIn.com/in/johnsmith./li>Why is a LinkedIn profile important?LinkedIn has gained major traction over the last few years within the social media industry, becoming the world’s largest professional network with over 120 million members in over 200 countries and territories. Because of this. LinkedIn has changed the landscape for recruiters and job seekers forever. Now over 80% of companies use social media for recruitment, with 95% of those organization using LinkedIn.Still not convinced that you have to create a LinkedIn profile? Hopefully the following will help you out.LinkedIn standardizes job search information to make it easy for recruiters to find your profile. Users with complete profiles are 40 times more likely to receive opportunities through LinkedIn.LinkedIn creates your first online impression with a potential employerHave you ever Googled your name? Hiring managers and recruiters usually do. By joining LinkedIn, your LinkedIn profile will show up as one of the first search links, guaranteeing accurate (and professional) information.With over 900,000 LinkedIn groups, you can participate in discussions covering a range of topics, peruse job boards and get regular news updates.If you relocate or change phone numbers, you can frequently update LinkedIn to ensure that you are always aware of any potential job opportunities.Connect with us on Manpower LinkedIn