Senior Marketing Communications Manager

Location Ho Chi Minh City
Industry Others
Category Marketing
Job reference 11631
Job type Permanent
Consultant email
Consultant contact no +84 28 3911 0950 | ext. 149
Date posted Nov 16, 2021
Main responsibilities:
  • Co-ordinating and providing logistical support for events such as seminar programmes, webinars, in-house client training and client entertainment;
  • Understanding the firm’s brand positioning and values, and ensuring all marketing activities reflect this;
  • Understanding competitor activity and providing recommendations as to how this may affect the success of our marketing activities;
  • Maintaining client information, as well as managing and co-ordinating client communications for all events and publications;
  • Inputting and collating marketing expenditure and maintaining an accurate record of all payments, as well as the return on investment;
  • Playing an active role in the collation of materials for pitches and presentations to clients as required;
  • Co-ordinating the updating and production of brochures, newsletters and other written publicity materials and relevant mailing lists (internal and external materials), as well as the marketing database;
  • Drafting directory submissions and managing/co-ordinating the directory process;
  • Maintaining our firm’s website;
  • Managing and promoting our firm’s digital marketing platform (including our social media profile; co-ordinating and updating blogs, etc.);
  • Handling both internal and external enquiries (including from other members of the firm, clients/potential clients, the media and external providers) and dealing with them directly and professionally;
  • Ensuring that information about key opportunities, including outcome, feedback and follow-up actions are recorded appropriately on our firm’s system;
  • Assisting with marketing administrative duties and take responsibility for ad hoc marketing initiatives.
  • Developing and leading implementation of strategies which ensure the best practice of our firm and positioning our firm as the premier commercial law firm in the Vietnam legal market;
  • Developing and assisting in the implementation of marketing initiatives as well as business development and client relationship activities of our firm;
  • Developing and implementing a proactive and successful client management programme;
  • Developing and managing annual business plans identifying key activities, priorities and risks;
  • Conducting market analysis and research for key business development initiatives and client targeting;
  • Evaluating market conditions, competitor data and implementing marketing plan changes as appropriate;
  • Attending relevant networking events to develop and maintain a network of relevant relationships.

Desirable skills/personal qualities:
  • University post-graduate with marketing qualification is highly desirable;
  • Upwards of 10 years of experience in a marketing communications and/or business development role in a professional services or partnership environment firms (law firms, accounting/auditing, finance/banking service and investment funds, etc.);
  • Experience working with stakeholders and developing relationships;
  • CRM skills are highly desirable;
  • Excellent organisational and interpersonal skills;
  • Ability to work to deadlines and deal with a number of projects simultaneously;
  • Excellent oral and written communication skills in English;
  • High degree of attention to detail and well-organised;
  • Self-motivated, independent, able to work with a minimum of supervision;
  • Ability to lead, use initiative and be proactive;
  • Matured attitude and ability to collaborate with others;
  • Flexible, friendly and outgoing personality;
  • Proficiency in Word, Excel, PowerPoint and all forms of social media.