Customer Loyalty Manager

Địa điểm Thành phố Hồ Chí Minh
Ngành nghề
Category Others
Mã số 11544
Loại công việc Cố định
Email liên hệ giang.tran@manpower.com.vn
Điện thoại liên hệ +84 28 3911 0950 | ext. 149
Ngày đăng Tháng mười 21, 2021
INTRODUCTION

This team is responsible for proposing, implementing and optimizing campaign strategies in order to drive customer loyalty and retention, helping design the customer journeys and next best product strategy for different customer segments

KEY RESPONSIBILITIES
  • Propose, implement and optimize operational loyalty strategies for all the customers 
  • Build the modalities and processes of testing and implementing new functionalities, offers and promotions in order to reduce the outflow of active customers
  • Propose the approaches that will increase the activity of revolving products and the over all number of active products per customer
  • Analyze customer behavior in a way that will impact customer activity in digital channels 
  • Interact with third parties to build relevant partnerships and increase the share of partner financed promotions

JOB REQUIREMENTS
  • At least 5 years of work experience in financial services, e-commerce industry
  • Experience with customer portfolio management, especially regarding loyalty aspects
  • Understanding of campaign management, with focus on digital channels
  • Understanding of financial products, revolving and fixed term loans is a plus
  • Fluent in English
  • Experience with project management and campaign management tools 
  • Data-driven approach
INTRODUCTION

This team is responsible for proposing, implementing and optimizing campaign strategies in order to drive customer loyalty and retention, helping design the customer journeys and next best product strategy for different customer segments

KEY RESPONSIBILITIES
  • Propose, implement and optimize operational loyalty strategies for all the customers 
  • Build the modalities and processes of testing and implementing new functionalities, offers and promotions in order to reduce the outflow of active customers
  • Propose the approaches that will increase the activity of revolving products and the over all number of active products per customer
  • Analyze customer behavior in a way that will impact customer activity in digital channels 
  • Interact with third parties to build relevant partnerships and increase the share of partner financed promotions

JOB REQUIREMENTS
  • At least 5 years of work experience in financial services, e-commerce industry
  • Experience with customer portfolio management, especially regarding loyalty aspects
  • Understanding of campaign management, with focus on digital channels
  • Understanding of financial products, revolving and fixed term loans is a plus
  • Fluent in English
  • Experience with project management and campaign management tools 
  • Data-driven approach