JOB DESCRIPTION

Develop, lead and oversee all sales and marketing strategy, plan, activities and initiatives to achieve business objectives as agreed by BOM

• Identify and understand client’s business needs and objectives to develop marketing and sales campaigns & plans
• Develop, implement and manage the overall brand, marketing, PR and overall sales strategy
• Manage and give direction to the marketing and sales departments/teams: direct staff, training and performance evaluations to develop and control sales and marketing programmes effectiveness
• Develop and manage marketing/sales budgets, targets and KPI’s
• Monitor, review and report on all Marketing & Sales activities, including review and analyse performance against plans to determine and improve effectiveness
• As head of Department, report to the Board of Management via the CEO & General Director on strategy, progress, budget and any business critical topic
• Coordinate liaison with other departments, like Medical, Customer Care and Finance

Lead, develop, direct and oversee all marketing activities, with the marketing manager and team including:

• Develop and maintain a consistent corporate & brand image and ensure that the brand is consistently communicated across all channels
• Create, implement and manage a full marketing plan and activity calendar
• Manage all social media channels, strategy and activity
• Lead and oversee (new) product, offerings, packages & promotion strategy, plans, development and initiatives
• Plan, implement and manage marketing and lead generation campaigns and measure results
• Liaise and work closely with digital marketing and PR agencies
• Oversee the creation of marketing materials
• Ensure company websites and blog are kept up to date
• Lead, direct and oversee all PR and press relations, including crisis management response
• Develop and maintain effective internal marketing communications

Lead, develop, direct and oversee all sales activities, with the sales manager, teams and partner, including:

• Develop, implement and manage sales forecasting activities, targets, sectors, markets, territories and set performance goals to achieve company objectives
• Develop, lead and direct both institutional/ corporate, B-to-C and indirect sales, both for new business development as maintain and up-sell exiting clients, services after Sales
• Develop, lead and manage sales team: telesales, direct sales and indirect/ partner sales
• Lead, develop and direct use of CRM application for effectiveness and efficiency
• Meet with partners and key clients to ensure relationships are maintained and developed
• Lead and oversee contract negotiations with customers and partners and liaise with BOM and relevant departments for contract closures
• Prepare and present sales reports detailing sales, potential sales and areas of proposed client base expansion
• Training for Sales staff on Sales Skills and other relevant skills

SKILLS AND ABILITIES

• A degree in business administration, marketing, or related field
• A proven track record in marketing and sales leadership
• Knowledge and experience of a wide range of marketing and sales techniques and concepts, including on-line/ digital marketing across channels
• Knowledge and experience in managing diverse sales models and teams (also indirect)
• Strategic planning skills; ability to develop, manage and implement strategy and plans
• Strong organisational, leadership and team management skills (having led diverse team)
• Excellent written and interpersonal communication skills
• Enthusiastic and creative
• Analytic ability, good quantitative/ financial skills both for analyses and budget management
• Experience within healthcare or the hospitality services industry
• Motivated to be evaluated and rewarded for results (KPI based)
• Vietnamese national with international outlook, excellent English
• Marketing & Sales Network
• Experiences in Media crisis management