Key Responsibilities:
- Achieve business plan and distributor management objectives (budgets, distributor buffer, ranging & distribution, shelf management, promotional activity & trade partnerships)
- Comparative analysis by distributor of sales results to actual vs budget and compared previous year
- Develop and achieve agreed distributor operations objectives
- Meet administrative guideline and time frames as required
- Manage returns and collections
- Maintain Forecast Accuracy
- Mainly handling TWO Distributor with respective Sales Representatives
- Coverage areas are ALL General Trade stores in allocated area and to be based in Distributor Office at HCMC
- Plan & co-ordinate distributor sales team activities to achieve business plan & sales operation objective
- Motivate & influence distributor to increase share of mind of Vinda brands
- Monitor & grow distributor, wholesaler and general trade retailer business
- Ensure compliance of promotional activities & 4 key areas
- Effectively utilize trade investment for maximum return on sales
- Develop, negotiate, implement and monitor promotional programs with key weighted outlet
- Develop and present quarterly distributor business reviews
- Minimize out of stocks on shelf and display
- Maximize the usage of all P.O.S. material on display and shelf or any prominent areas within the store
- Optimize call coverage of defined territory so to maximize every opportunity
- Allocate specific stores for merchandiser to maximize shelf and display filling which will minimize out of stocks & improve trade partnership
- Develop strong relationships with the Retail Customer
- Keep sales management informed of all COMPETITOR activities sighted
- Maintain high standards for collections
- Conduct monthly buffer stock count exercise
Job Requirements:
Educational/professional qualifications
- Education: at least Diploma or College Certificate in business, Marketing or equivalent will be value-added
- IT skill: MS office, Excel and Power point
Experience required
- At least 2 to 3 years working experience in General Trade with Distributor Management experience in a dynamic FMCG industry
- Good communication skill for both oral & written in English is an advance
- Customer oriented. Willing to provide good service and commit to internal & external customer
- Goal getter, result oriented, mature, tactful and committed with high degree of drive and integrity
- Assertive, able to work under pressure & positive outlook