Job Description

• Plan and execute marketing campaigns that fulfil publishing objectives - new user acquisition, user retention, churned user reacquisition.
• Create/ optimize creatives (banner, video, web…) according to channels & campaigns with support from production teams
• Daily manage & optimize ads campaigns for product activities & campaigns.
• Communicate effectively with colleagues on marketing objectives, plans & daily activities.
• Generate weekly & post-marketing reports for measuring key performance indicators & improvements.
• Seek out and manage local partners regarding online marketing: CPD booking, branding ads booking, UA/ UE partners and others
• Assist marketing manager in analysis & judge effectiveness of campaigns & channels.

Job Requirements

• At least 3 years of working experience in online marketing and high familiarity with social media platforms like Facebook, Instagram etc.
• Experienced in popular ads platforms such as Facebook, Google, Tik Tok, ASA…
• Experienced in optimizing UA, UE & branding ads campaigns.
• Experienced with tracking & analytics tools such as GA, FB pixel, GTM, Excel, GG data studio/ Tableau...
• Highly passionate about games. Gaming related industry experience is highly preferred.
• Able to communicate effectively with internal and external stakeholders.
• Fluent in English
• Bachelor’s Degree from a reputable university. Degree in Marketing preferred.