Head of R&D

Location Ho Chi Minh City
Industry FMCG
Category C-suite
Job reference 11232
Job type Permanent
Consultant email hong.ngo@manpower.com.vn
Consultant contact no +84 28 3911 0950
Date posted Aug 03, 2021
1. Key responsibilities:
  • Develop deep understanding of customer segments, needs and wants
  • Design menu value propositions for food & beverage
  • Develop recommendations in pricing for menu items
  • Optimize and update product portfolio via management of new product development and limited time offerings 
  • Ensure feedback loop to incorporate knowledge of latest customer trends and customer feedback into product innovation
KPI:
  • Volume metrics (revenue, SSSG)
  • Customer satisfaction scores (NPS, GSS)
  • Innovation/ R&D budget control (actual vs. targets)
  • Product quality (mystery shopping, customer intercepts)
  • % of sales from new products
2. What distinguishes you:
  • Bachelor’s Degree
  • 10+ years of experience in R&D, preferably in QSR/ café space
  • Deep understanding of VN café consumers
  • Experience managing new product development and innovation