Influencer & Community Lead - Game

Location Hanoi
Industry Others
Category Others
Job reference 11503
Job type Permanent
Consultant email thao.tranthach@manpower.com.vn
Consultant contact no
Date posted Oct 06, 2021

Job Description

  • Work closely with the marketing manager to plan monthly/ quarterly marketing campaigns
  • Daily execute & manage campaigns to make sure they are on time, within budget and meet ambitious KPIs.
  • Lead & couch teammate to grow & achieve results

Influencer

  • Recruit, grow & make good use of content creators/ influencers of the game
  • Plan, execute and track new initiatives and online contents, through these content creators/ influencers
  • Review and analyse key metrics of content creators/ influencers, and contribute to marketing strategy of the game
  • Establish partnerships with content creators/ influencers to broaden engagement with the community

Community

  • Plan, execute & track online events for different communities.
  • Initiative ideas to maximize user engagement with the community.

Channel management

  • Grow/ maintain, manage, allocate social media channels’s resources properly: FB, YT, IG, TT, Website, groups…
  • Daily monitor channels. Hold campaigns & activities to ensure channels healthy
  • Drive the team to create content & manage social media channels.

Job Requirements

Experience

  • At least 4 years of experience in the marketing/ advertising/ influencer industry, preferably in agency.
  • Team/ project/ timeline/ budget management
  • Excellence in working with KOLs & different stakeholders.
  • Good planning/ idea creating for community events
  • Growing social media channels (FB, YT, IG, TT, website…)
  • Social media content creation & analytics (Facebook creator studio, YouTube creator studio, Google Analytics)

Ability

  • Team management & coaching
  • Great communication skills
  • Proactive and problem-solving skills
  • Able to handle multiple tasks in an organized manner
  • Deliver under pressure
  • Eager to learn and fast learner
  • Passion for games, esports and the gaming industry