Sales & Marketing Director

Location Hanoi
Industry Healthcare/Life Sciences
Category C-suite, Marketing, Sales
Job reference 11569
Salary 120.000.000-150.000.000
Job type Permanent
Consultant email
Consultant contact no 84 904 776 588
Date posted Oct 25, 2021


Develop, lead and oversee all sales and marketing strategy, plan, activities and initiatives to achieve business objectives as agreed by BOM

  • Identify and understand client’s business needs and objectives to develop marketing and sales campaigns & plans
  • Develop, implement and manage the overall brand, marketing, PR and overall sales strategy
  • Manage and give direction to the marketing and sales departments/teams: direct staff, training and performance evaluations to develop and control sales and marketing programmes effectiveness
  • Develop and manage marketing/sales budgets, targets and KPI’s
  • Monitor, review and report on all Marketing & Sales activities, including review and analyse performance against plans to determine and improve effectiveness
  • As head of Department, report to the Board of Management via the CEO & General Director on strategy, progress, budget and any business critical topic
  • Coordinate liaison with other departments, like Medical, Customer Care and Finance

Lead, develop, direct and oversee all marketing activities, with the marketing manager and team including:

  • Develop and maintain a consistent corporate & brand image and ensure that the brand is consistently communicated across all channels
  • Create, implement and manage a full marketing plan and activity calendar
  • Manage all social media channels, strategy and activity
  • Lead and oversee (new) product, offerings, packages & promotion strategy, plans, development and initiatives
  • Plan, implement and manage marketing and lead generation campaigns and measure results
  • Liaise and work closely with digital marketing and PR agencies
  • Oversee the creation of marketing materials
  • Ensure company websites and blog are kept up to date
  • Lead, direct and oversee all PR and press relations, including crisis management response
  • Develop and maintain effective internal marketing communications

Lead, develop, direct and oversee all sales activities, with the sales manager, teams and partner, including:

  • Develop, implement and manage sales forecasting activities, targets, sectors, markets, territories and set performance goals to achieve company objectives
  • Develop, lead and direct both institutional/ corporate, B-to-C and indirect sales, both for new business development as maintain and up-sell exiting clients, services after Sales
  • Develop, lead and manage sales team: telesales, direct sales and indirect/ partner sales
  • Lead, develop and direct use of CRM application for effectiveness and efficiency
  • Meet with partners and key clients to ensure relationships are maintained and developed
  • Lead and oversee contract negotiations with customers and partners and liaise with BOM and relevant departments for contract closures
  • Prepare and present sales reports detailing sales, potential sales and areas of proposed client base expansion
  • Training for Sales staff on Sales Skills and other relevant skills


  • A degree in business administration, marketing, or related field
  • A proven track record in marketing and sales leadership
  • Knowledge and experience of a wide range of marketing and sales techniques and concepts, including on-line/ digital marketing across channels
  • Knowledge and experience in managing diverse sales models and teams (also indirect)
  • Strategic planning skills; ability to develop, manage and implement strategy and plans
  • Strong organisational, leadership and team management skills (having led diverse team)
  • Excellent written and interpersonal communication skills
  • Enthusiastic and creative
  • Analytic ability, good quantitative/ financial skills both for analyses and budget management
  • Experience within healthcare or the hospitality services industry
  • Motivated to be evaluated and rewarded for results (KPI based)
  • Vietnamese national with international outlook, excellent English
  • Marketing & Sales Network
  • Experiences in Media crisis management