Back to job search
1. Role
- Responsible for the development, management, execution and evaluation of digital marketing campaigns and communications for assigned product lines
- Lead and provide inputs to ensure marketing campaign effectiveness
2. Responsibilities
- Delivering increased digital activation and engagement across digital assets (online, mobile and other digital channels)
- Building a best in class Digital Channel customer experience that will lead, encourage and drive results locally across their teams, including NPS for digital platforms
- Analyze, test and optimize the digital journeys and transactions across all touch points to improve feature activation and engagement
- Influence the digital delivery agenda in the area of features, customer journeys and design principles
- Leading digital awareness, change and messaging programs as the Bank continue to deliver new features to our customers both online or on mobile for the customers
- Design and lead in bank-wide commercialization, Omni-channel initiatives and CLCM digital readiness to achieve targeted Digital objectives, business productivity and operational excellence
3. Competencies
- Strong data and analytics skills
- Experienced in channel & campaign management across integrated digital marketing landscape (Search, Display & Social - Organic &Paid formats)
- Working knowledge of digital advertising platforms (FB/IG, DV360/Search 360)
- Proficient in GMP 360 Suite (Analytics, Optimize, Audience Management, Data Studio, Tag Manager)
- Experienced in media planning and buying principles including digital formats
4. Key Outputs
- Execution of digital marketing campaigns
- Measuring efficacy of digital campaigns
- Increased customer engagement and NPS for digital platforms
- Testing of new concepts
5. Key Relationships
- Head of Marketing Analytics
- Campaign owner/use case lead
- Campaign execution owner
- IT Team
- Other BU stakeholders
Digital Marketing Expert – Digital Banking
Location | Hanoi |
Industry | |
Category | Marketing | Job reference | 11435 |
Job type | Permanent |
Salary | 60.000.000- 80.000.000 |
Consultant email | thao.le@manpower.com.vn |
Consultant contact no | 844 3974 45 74 |
Date posted | Sep 17, 2021 |
- Responsible for the development, management, execution and evaluation of digital marketing campaigns and communications for assigned product lines
- Lead and provide inputs to ensure marketing campaign effectiveness
2. Responsibilities
- Delivering increased digital activation and engagement across digital assets (online, mobile and other digital channels)
- Building a best in class Digital Channel customer experience that will lead, encourage and drive results locally across their teams, including NPS for digital platforms
- Analyze, test and optimize the digital journeys and transactions across all touch points to improve feature activation and engagement
- Influence the digital delivery agenda in the area of features, customer journeys and design principles
- Leading digital awareness, change and messaging programs as the Bank continue to deliver new features to our customers both online or on mobile for the customers
- Design and lead in bank-wide commercialization, Omni-channel initiatives and CLCM digital readiness to achieve targeted Digital objectives, business productivity and operational excellence
3. Competencies
- Strong data and analytics skills
- Experienced in channel & campaign management across integrated digital marketing landscape (Search, Display & Social - Organic &Paid formats)
- Working knowledge of digital advertising platforms (FB/IG, DV360/Search 360)
- Proficient in GMP 360 Suite (Analytics, Optimize, Audience Management, Data Studio, Tag Manager)
- Experienced in media planning and buying principles including digital formats
4. Key Outputs
- Execution of digital marketing campaigns
- Measuring efficacy of digital campaigns
- Increased customer engagement and NPS for digital platforms
- Testing of new concepts
5. Key Relationships
- Head of Marketing Analytics
- Campaign owner/use case lead
- Campaign execution owner
- IT Team
- Other BU stakeholders