Fintech Digital Marketing Manager

Location Ho Chi Minh City, Vietnam
Industry Information & Communications Technology (ICT), Technology
Category Marketing
Job reference 10639
Salary VND 60,000,000 - 80,000,000
Job type Permanent
Consultant email khuong.le@manpower.com.vn
Consultant contact no +84 9 0502 6864
Date posted Jan 07, 2021

1. Key responsibilities:

  • Develop a marketing fintech strategy focused both on SME lending sales

  • Sales and SME acquisitions functions including on management of pipeline and onboarding process

  • Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.

  • Designs, builds, and maintains our social media presence.

  • Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).

  • Identifies trends and insights and optimizes spend and performance based on the insights.

  • Brainstorms new and creative growth strategies through digital marketing.

  • Plans, executes, and measures experiments and conversion tests.

  • Collaborates with internal teams to create landing pages and optimize user experience.

  • Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

  • Identifies critical conversion points and drop off points and optimizes user funnels.

  • Collaborates with agencies and other vendor partners.

  • Evaluates emerging technologies.

  • Provides thought leadership and perspective for adoption where appropriate.

2. What distinguishes you:

  • Creating and maintaining client relationships; Self-motivated yet customer-focused

  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate

  • Bachelor’s or master’s degree in marketing or a related field

  • Proven working experience in digital marketing, particularly within fintech industry

  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display Fintech advertising campaigns (preferably SME lending)

  • Experience in optimizing landing pages and user funnel

  • Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)

  • Working knowledge of ad serving tools

  • Experience in setting up and optimizing PPC campaigns on all major search engines

  • Working knowledge of HTML, CSS, and JavaScript development and constraints