1. Key responsibilities:
Develop a marketing fintech strategy focused both on SME lending sales
Sales and SME acquisitions functions including on management of pipeline and onboarding process
Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
Designs, builds, and maintains our social media presence.
Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
Identifies trends and insights and optimizes spend and performance based on the insights.
Brainstorms new and creative growth strategies through digital marketing.
Plans, executes, and measures experiments and conversion tests.
Collaborates with internal teams to create landing pages and optimize user experience.
Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
Identifies critical conversion points and drop off points and optimizes user funnels.
Collaborates with agencies and other vendor partners.
Evaluates emerging technologies.
Provides thought leadership and perspective for adoption where appropriate.
2. What distinguishes you:
Creating and maintaining client relationships; Self-motivated yet customer-focused
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
Bachelor’s or master’s degree in marketing or a related field
Proven working experience in digital marketing, particularly within fintech industry
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display Fintech advertising campaigns (preferably SME lending)
Experience in optimizing landing pages and user funnel
Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
Working knowledge of ad serving tools
Experience in setting up and optimizing PPC campaigns on all major search engines