Head of Ecommerce

Location Vietnam
Industry FMCG
Category Others
Job reference 12827
Job type Permanent
Consultant email hong.ngo@manpower.com.vn
Date posted Aug 03, 2022
Role & Responsibility:

1. Marketplace Management
  • Ownership of the KPI’s (Net Sales, Volume, Share of Market, Gross to Net Sales) & Go-to-market
  • Model for Vietnam’s marketplace SIS’s including Lazada/Shopee/Tiki/Sendo & all other marketplaces expands to in the future. 
  • Stakeholder Management for all marketplace retailers and e-distributors including minimum monthly business review meetings and all email/ phone collaboration.
  • Responsible for developing and maintaining a 12-month rolling activation grid for Vietnam SIS’s including management of a Shopper & Gross to Net Sales Budget and maintaining forward expectations related to anticipated A&P expenditure
  • Maintenance of content (images/ descriptions/ banners/ SKU’s etc.) in all Vietnam SIS’s.
  • Ownership of supply chain and financial components including stock forecasting, order & inventory maintenance, claims management and associated administration
  • E-Joint Business Planning and Implementation with all Marketplace Retailer Partners 
  • Managing promotional grid for all Vietnam SIS’s within the brand promotional & pricing frameworks including planning, administration including promotional submissions and execution of the aligned grid with each e-retailer 
  • Test & Learn Mentality followed up with analysis, ROI and recommendations for Vietnam e-commerce
  • Participation in Monthly SEA division conference calls

2. Brick & Mortar Support & Development
  • Responsible for maintaining a content database (product images, descriptions, features & benefits, rich content etc) and sharing with Sales team including a monthly update on changes that require updates in brick & mortar retailers
  • Ecommerce Training (minimum bi-annually) for Sales team on latest trends, best in class examples and updated strategies.
  • Attendance at quarterly e-business reviews with key brick & mortar customers as well as attendance and contribution to annual e-JBP process with these customers.
  • Bi-annually 5P monitoring across all brick & mortar customers to check performance vs. global guidelines

3. Building & Influencing an e-commerce culture
  • Be the central point of contact for eCommerce within the organization
  • Attend GTM meetings and ensure Sales's plans are ecommerce inclusive
  • Work with Marketing team to build brand presence in the ecommerce space
  • Work with Digital/eCommerce to drive shopper/ consumer traffic to SIS’s.
  • Provide monthly updates to the broader commercial team on ecommerce performance metrics and opportunities
  • Inspire change through strong internal collaboration and influence
  • Ensure Vietnam is considered best in class for ecommerce engagement within the broader division team and global team.

Qualification:
  • Understands both Customer management/engagement and digital marketing
  • High leadership skills
o Growth Mindset
o Strategy/vision
o Ability to manage team
o Teamwork and Collaboration
o Analysis/Decision making
o Influence/Negotiation
  • Good Command of English