Responsibilities:

• Work with marketing and business development to develop and implement comprehensive marketing campaigns targeting bank channels, aligned with business objectives and bank partner requirements. 
• Collaborate with internal stakeholders and bank partners to define campaign objectives, messaging, target audience, and success metrics. 
• Manage end-to-end execution of marketing campaigns, including campaign planning, budgeting, creative development, and production. 
• Coordinate with internal creative teams and external agencies to develop compelling campaign assets that adhere to brand guidelines and resonate with bank customers. 
• Monitor campaign performance and KPIs, analyzing data to measure effectiveness, identify trends, and make data-driven recommendations for optimization. 
• Collaborate with bank partners to align campaign execution and leverage their marketing resources and channels effectively. 
• Stay up to date with industry trends, competitive landscape, and regulatory changes affecting banks, and apply this knowledge to enhance campaign strategies and initiatives. 
• Collaborate with cross-functional teams, including product, sales, and analytics, to align campaign objectives and maximize campaign effectiveness. 

Requirements:

• Bachelor's degree in Marketing, Business, or a related field.  
• 3-5 years of experience in marketing at bank, with strong focus on the affluent segments  
• In-depth knowledge of bank marketing channels, strategies, and regulations. 
• Proven track record of successful end-to-end campaign management, including planning, execution, and performance analysis. 
• Strong project management skills, with the ability to prioritize tasks, manage multiple campaigns simultaneously, and meet deadlines. 
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with internal teams and bank partners. 
• Analytical mindset, with the ability to interpret data, generate insights, and make data-driven decisions to optimize campaign performance. 
• Creative thinking and problem-solving abilities, with a focus on innovative marketing approaches that drive results. 
• Strong attention to detail and a commitment to delivering high-quality campaigns that align with brand standards and regulatory requirements.