Head of CDP/Martech
Location: Hanoi

*Responsibilities:

Develops strategy and manages implementation of MarTech and CDP platform and services
Ensure the Martech and CDP platforms have the data, functionality (analytics, reporting, content management, marketing automation, delivery, omni-channel media) and business rules required to deliver highly personalized and dynamic multi-channel campaigns.
Provides day-to-day administrative direction and oversight of key data and integration technology matters enabling MarTech and CDP
Provide input and recommendations around journeys and campaign strategy, processes, briefing, technical requirements, QA, and execution.
Leads data deployments related to MarTech and Customer Data platforms
Leads initiatives to synthesize insights from data and implement omni-channel and mass personalization programs where the campaigns and leads are generated from marketing analytics teams and business units
Generate reports and insights to provide visibility of campaign performance with end-to-end track
Collaborates with the legal, security and privacy teams to research, compile
recommendations and best practices on data privacy and compliance
Develops a vision and manage for team growth, upskilling to meet the changing needs
Manages budgets, operational plans and performance requirements

*Requirements:

Proficient knowledge of Martech and CDP platforms (e.g.,
Salesforce, Adobe, Hubspot and other tools)
Expertise in deploying Martech and CDP platforms as well as designing and executing digital marketing campaigns via these platforms
Familiar with project management tools like Jira, Trello
Experience and desire to work in an Agile process (pair, programming, daily stand-ups,
etc.)
Seniority: Mid-Senior level
Minimum 15 years of relevant work experience in marketing technologies preferably for banking and/or financial institutions, of which a minimum of 5 years in a leadership role.
Ability to meet tight deadlines and thrive in a multi-project environment, while ensuring
production systems are up and performing well
Experience in agile development processes
Experienced with actual use case deliveries especially advanced marketing analytics