Head of CDP/Martech

Địa điểm Hà Nội
Ngành nghề
Mã số 12797
Loại công việc Cố định
Email liên hệ thao.le@manpower.com.vn
Điện thoại liên hệ 844 3974 45 74
Ngày đăng Tháng bảy 29, 2022
Head of CDP/Martech
Location: Hanoi

*Responsibilities:
  • Develops strategy and manages implementation of MarTech and CDP platform and services
  • Ensure the Martech and CDP platforms have the data, functionality (analytics, reporting, content management, marketing automation, delivery, omni-channel media) and business rules required to deliver highly personalized and dynamic multi-channel campaigns.
  • Provides day-to-day administrative direction and oversight of key data and integration technology matters enabling MarTech and CDP
  • Provide input and recommendations around journeys and campaign strategy, processes, briefing, technical requirements, QA, and execution.
  • Leads data deployments related to MarTech and Customer Data platforms
  • Leads initiatives to synthesize insights from data and implement omni-channel and mass personalization programs where the campaigns and leads are generated from marketing analytics teams and business units
  • Generate reports and insights to provide visibility of campaign performance with end-to-end track
  • Collaborates with the legal, security and privacy teams to research, compile
  • recommendations and best practices on data privacy and compliance
  • Develops a vision and manage for team growth, upskilling to meet the changing needs
  • Manages budgets, operational plans and performance requirements
*Requirements:
  • Proficient knowledge of Martech and CDP platforms (e.g.,
  • Salesforce, Adobe, Hubspot and other tools)
  • Expertise in deploying Martech and CDP platforms as well as designing and executing digital marketing campaigns via these platforms
  • Familiar with project management tools like Jira, Trello
  • Experience and desire to work in an Agile process (pair, programming, daily stand-ups,
  • etc.)
  • Seniority: Mid-Senior level
  • Minimum 15 years of relevant work experience in marketing technologies preferably for banking and/or financial institutions, of which a minimum of 5 years in a leadership role.
  • Ability to meet tight deadlines and thrive in a multi-project environment, while ensuring
  • production systems are up and performing well
  • Experience in agile development processes
  • Experienced with actual use case deliveries especially advanced marketing analytics