SUMMARY OF ROLE

This position holds primary responsibility for achieving brand sales and managing profit and loss targets for designated brand(s) within the country. Collaborating closely with the affiliate Country Manager and the Regional Vice President of Brand Sales and Marketing, the role involves goal-setting, plan development, and execution.

KEY RESPONSIBILITIES

1. Ensure Customer Growth

   • Safeguard and enhance brand identity and positioning in accordance with corporate standards.
   • Maintain consistent interpretation of global brand objectives and strategies.
   • Represent the brand professionally in interactions with staff, customers, business partners, and external stakeholders.
   • Oversee the proper implementation of brand identity tools, including merchandising guidelines, media positioning, catalog advertising, product assortment, sales staffing, and store/site selection.
   • Collaborate with affiliate PR and Advertising for clear understanding and periodic re-evaluation of campaigns.
   • Facilitate ongoing brand training for regions.

2. Build Business Partnerships

   • Establish and nurture cooperative relationships with business partners and key customers.
   • Negotiate annual sales targets with distribution partners.
   • Seek guidance from Country Manager and Regional VPs for counter/store site selection negotiations.

3. Manage Operational Effectiveness

   • Achieve budgeted sales and profitability goals in assigned markets.
   • Collaborate with regional Brand VPs and affiliate Country Manager to set challenging yet attainable goals.
   • Develop marketing and sales strategies aligned with global brand guidelines.
   • Make decisions on product selection, assortment, pricing, promotions, and creative concepts.
   • Work on fiscal plans and efficient budgets in collaboration with Finance Manager and Regional Brand VP.
   • Ensure strong execution of marketing plans, major launches, and brand advertising.

4. Improve Business Processes

   • Identify opportunities to streamline operations, reduce costs, and implement technologies for enhanced efficiency.
   • Collaborate with Regional Brand VP to explore cooperative initiatives across regions and brands.
   • Evaluate competitive challenges, monitor market trends, and conduct P&L analysis by door.
   • Provide feedback and recommendations for enhancing growth and profit.

5. Lead and Develop People

   • Provide leadership, guidance, and management to brand staff.
   • Articulate a compelling mission and establish high workplace operating standards.
   • Set performance objectives, communicate priorities, and offer coaching and feedback.
   • Collaborate with Human Resource Manager for appropriate staffing and performance management.
   • Foster open communication, teamwork, and the development of high-potential staff.