Marketing Director

Location Vietnam
Industry Technology
Category Marketing
Job reference 16321
Job type Permanent
Salary 120.000.000-150.000.000
Consultant email nhu.dinh@manpower.com.vn
Date posted Jul 08, 2024
  1. B2B Pricing Strategy:

    • Demonstrated expertise in developing pricing models for B2B products or services.
    • Ability to analyze market dynamics, competitive landscape, and customer behavior to set optimal pricing structures.
  2. Website Development and Optimization:

    • Proficiency in website design, user experience (UX), and conversion rate optimization (CRO).
    • Experience with content management systems (CMS) and e-commerce platforms.
  3. Data-Driven Decision-Making:

    • Comfortable working with data analytics tools to track website performance, user behavior, and conversion metrics.
    • Adept at using insights to refine pricing strategies and improve website effectiveness.
  4. Industry Knowledge:

    • Familiarity with SaaS industry trends, customer pain points, and competitive benchmarks.
    • Understanding of subscription-based pricing models and value-based pricing.
  5. Collaboration and Leadership:

    • Proven ability to collaborate with cross-functional teams (product, sales, finance) to align pricing strategies with overall business goals.
    • Strong leadership skills to guide marketing teams in executing pricing-related initiatives.