Brand & Communication Manager
Location: Hanoi

*Responsibilities:

CORPORATE BRAND

• Lead all brand campaigns and related activities for raising brand awareness, strengthening brand positioning, reinforce compliance of brand guidelines on both on & offline space.
• Build corporate photo libraries, corporate profile, leaders & doctors profiles as full scale supporting activities towards reinforcing branding messaging.
• Pursue award opportunities of the hospitals.
• In charge of branded gifts to support brand and business initiatives.

REPUTATION MANAGEMENT & MEDIA RELATIONS

• Set up and manage execution of all internal process relating to media management (e.g. media briefing, spokesman, risk and crisis management)
• Be alert of potential media and social media risks for proactive reputation management following approved process
• Handle media contacts with regular engagements

COMMUNICATIONS

• Lead external communications initiatives and execution to support brand and business objectives
• Prepare all corporate communications
• Manage and grow corporate profile on relevant social media e.g. LinkedIn
• Work on initiatives and lead execution of internal communications and activities to raise awareness and engagement of staffs towards brand and business growth.
• Activities to enhance corporate culture
• In charge of managing internal communication channels

CORPORATE SOCIAL RESPONSIBILITY (CSR)

• Thematic CSR activities aligned with brand purposes and values