Head of E2E Marketing Analytics
Location: Hanoi

*Responsibilities:

Develop and direct the implementation of the end-to-end digital marketing analytics strategy in alignment with the Bank overall strategy
Lead the formulations of marketing analytics plans including objectives, activities and success measures and ensure timely implementation of the marketing analytics calendar
Design, develop and deploy marketing analytics use cases
Collaborates with Executive Team to develop marketing analytics programs that assist in the achievement of the bank goals
Lead marketing analytics strategies and lead/campaigns and support go to market plans for new leads and campaigns
Executes marketing campaigns, including development and coordination of direct mail, website and mobile content
Collaborates with third party marketing firm (as needed) with the development of advertising strategies and campaigns to acquire, retain, and expand relationships with customers and identified target segments
Assists in the assessment and development of new products and services that meet customer needs

*Requirements:

Seniority: Mid-Senior level
Years of experience: minimum 15 years of experience in marketing analytics, preferably Banking and Financial Institutions
Experience with marketing analytics generation and usage in digital marketing forms such as social media marketing and content marketing
Proven analytics use case development and iterations of improving the models for marketing campaign
Proven impact deliveries of marketing analytics use cases
Experience in Scrum/Agile environment