Head of E2E Marketing Analytics

Địa điểm Hà Nội
Ngành nghề Dịch vụ tài chính - Ngân hàng, Bảo hiểm
Category Marketing
Mã số 12794
Loại công việc Cố định
Email liên hệ thao.le@manpower.com.vn
Điện thoại liên hệ 844 3974 45 74
Ngày đăng Tháng bảy 28, 2022
Head of E2E Marketing Analytics
Location: Hanoi

*Responsibilities:
  • Develop and direct the implementation of the end-to-end digital marketing analytics strategy in alignment with the Bank overall strategy
  • Lead the formulations of marketing analytics plans including objectives, activities and success measures and ensure timely implementation of the marketing analytics calendar
  • Design, develop and deploy marketing analytics use cases
  • Collaborates with Executive Team to develop marketing analytics programs that assist in the achievement of the bank goals
  • Lead marketing analytics strategies and lead/campaigns and support go to market plans for new leads and campaigns
  • Executes marketing campaigns, including development and coordination of direct mail, website and mobile content
  • Collaborates with third party marketing firm (as needed) with the development of advertising strategies and campaigns to acquire, retain, and expand relationships with customers and identified target segments
  • Assists in the assessment and development of new products and services that meet customer needs
*Requirements:
  • Seniority: Mid-Senior level
  • Years of experience: minimum 15 years of experience in marketing analytics, preferably Banking and Financial Institutions
  • Experience with marketing analytics generation and usage in digital marketing forms such as social media marketing and content marketing 
  • Proven analytics use case development and iterations of improving the models for marketing campaign 
  • Proven impact deliveries of marketing analytics use cases
  • Experience in Scrum/Agile environment