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1. Role
- Track, analyze and report on campaign performance, including forecasting and attribution tracking to overall targets
- Work with business analysts in consolidating and building campaign dashboards and analysis for easy
reference and sharing marketing and business forums
2. Responsibilities
- Establish and track campaign performance KPIs across channels and use cases, communicating findings to senior leadership to improve strategy
- Build business-critical data capabilities like marketing attribution, valuation of customer engagement, and tracking of cross-channel marketing touches for each customer
- Forecast performance of campaigns to prioritize resources towards high-potential initiatives
- Identify areas of improvement in performance, delivering recommended optimizations to marketers and channel management
- Work with the technology team closely to identify gaps in the data capture strategy and collaboratively implement enhancements
- Craft test designs, interpret results, translate results into a program's impact to the company, prepare final documents, and present results to senior management in a fast-paced cadence
3. Competencies
- Building and managing relationships with both analytics and business stakeholders
- Experience in problem solving, including structuring extracting insights and developing recommendation from insights
- Strong data analysis and reporting skills
- Proven experience in campaign performance analysis and reporting to management
- Superior written, oral communication and presentation skills with experience communicating concisely and effectively
Experience in working with different stakeholders
4. Key Outputs
- Campaign performance reports
- Dashboards
5. Key Relationships
- Head of Marketing Analytics
- Digital marketing manager
- Campaign manager
- Business Analyst
- IT Team
- Other BU stakeholders
Marketing Analytics Service Manager – Digital Banking
Địa điểm | Hà Nội |
Ngành nghề | |
Category | Marketing | Mã số | 11434 |
Loại công việc | Cố định |
Lương | 60.000.000- 80.000.000 |
Email liên hệ | thao.le@manpower.com.vn |
Điện thoại liên hệ | 844 3974 45 74 |
Ngày đăng | Tháng chín 17, 2021 |
- Track, analyze and report on campaign performance, including forecasting and attribution tracking to overall targets
- Work with business analysts in consolidating and building campaign dashboards and analysis for easy
reference and sharing marketing and business forums
2. Responsibilities
- Establish and track campaign performance KPIs across channels and use cases, communicating findings to senior leadership to improve strategy
- Build business-critical data capabilities like marketing attribution, valuation of customer engagement, and tracking of cross-channel marketing touches for each customer
- Forecast performance of campaigns to prioritize resources towards high-potential initiatives
- Identify areas of improvement in performance, delivering recommended optimizations to marketers and channel management
- Work with the technology team closely to identify gaps in the data capture strategy and collaboratively implement enhancements
- Craft test designs, interpret results, translate results into a program's impact to the company, prepare final documents, and present results to senior management in a fast-paced cadence
3. Competencies
- Building and managing relationships with both analytics and business stakeholders
- Experience in problem solving, including structuring extracting insights and developing recommendation from insights
- Strong data analysis and reporting skills
- Proven experience in campaign performance analysis and reporting to management
- Superior written, oral communication and presentation skills with experience communicating concisely and effectively
Experience in working with different stakeholders
4. Key Outputs
- Campaign performance reports
- Dashboards
5. Key Relationships
- Head of Marketing Analytics
- Digital marketing manager
- Campaign manager
- Business Analyst
- IT Team
- Other BU stakeholders