General

Understand and promote the company vision, culture, business plan, marketing plan and strategic objectives, both internally and externally.

Merchandise Strategy

Provide strategic oversight on business development planning, target clients and consultants and business development activities.
Provide and supervise the implementation of strategies to develop new assortments for all categories.
Propose and develop supplier strategy, including finding, expanding and maintaining long-term with suppliers
Active engagement with existing and target clients to ensure client satisfaction, repeat business and expanded opportunities for new business.

Marketing

Responsible for planning, developing, implementing, and managing the overall Marketing strategy
Define brand building & seasonal promotion strategies and corresponding execution plan
Lead business analysis including marketing survey, campaign/ business performance
Lead Media planning, especially digital media optimization

P/L Management

Oversight on all division’s financial performance
Manage and evaluate P/L ratios to ensure margin for each category.
Oversee and maintain benchmarking data and metrics and develop targets for efficiency gains on projects.

Procurement

Oversight on all procurement activities.
Participate in procurement activities, tender vetting, and supplier management initiatives.
Ensure all Subcontractors are engaged on formal, properly executed subcontracts.

People

Responsible for overall development of commercial team, including overall structure, training, and setting commercial performance objectives/ KPIs.