Key Responsibilities

A. Content Strategy Development (20%)

• Develop and implement a comprehensive content strategy aligned with business objectives.

• Establish a content vision to ensure consistency, quality, and relevance across reports, videos, and campaigns.

• Analyze market trends, audience behavior, and competitor strategies to identify opportunities and address gaps in content delivery.

B. Content Production and Development (40%)

• Craft high-quality content to highlight key business updates, market trends, and strategic insights tailored for diverse audiences.

• Collaborate with internal teams to produce reports, video scripts, and thought leadership articles that simplify complex topics.

• Oversee external agencies in developing impactful content, ensuring alignment with the company’s branding and communication strategy.

• Create sales materials to support client engagement and business development initiatives.

• Develop product-focused content for PR initiatives, aligning with strategic positioning and promotional objectives.

• Transform data-heavy insights into engaging formats, including articles, videos, and webinars, targeting various audience segments.

• Partner with designers to create visual assets, infographics, and presentations for educational and promotional campaigns.

C. Multi-Channel Content and Campaign Execution (30%)

• Develop and execute content strategies for digital platforms (e.g., Facebook, Website, YouTube) to promote achievements and thought leadership.

• Tailor content for specific channels and audiences while maintaining a professional and consistent brand voice.

• Collaborate with cross-functional teams to deliver integrated campaigns that resonate with target audiences.

D. Performance Tracking and Content Improvement (10%)

• Monitor, track, and analyze content performance using tools such as Google Analytics and social media insights.

• Provide regular reports on content effectiveness and recommend improvements to enhance engagement and audience reach.

• Stay updated on industry trends, competitive positioning, and audience preferences to refine messaging and content delivery formats.

Skills and Qualifications Required

• Bachelor’s degree in Marketing, Communications, or a related field.

• Minimum 5 years of experience in content creation, educational materials, or digital campaigns.

• Basic understanding of content strategies and data analytics tools.

• Exceptional writing and editing skills to simplify complex topics into audience-friendly language.

• Data-driven mindset with experience in tracking content performance and deriving actionable insights.

• Strong project management skills to handle multiple priorities and meet deadlines.

Experience Required

• Proven experience in developing content strategies and materials for communication in a corporate or professional setting.

• Demonstrated ability to create and execute integrated content strategies for diverse communication needs.

• Familiarity with reporting tools and digital marketing platforms.