Key Responsibilities:
Ecommerce Marketing Planning & Management (35%)
- Plan and execute brand store display, marketing & sales strategy to achieve the VN business objectives.
- Manage and monitor the in-store visual merchandising, inventory, assets and cost control.
- Set up performance tracking & utilizing research tools and analyzing databases from variety of traffic sources.
- Manage in-store safety and security based on items check.
- Crisis management.
- Observe other ASEAN as center of excellence and replicate growth in VN.
- Focus: Display (40%) / Brand Store Marketing (35%)/ Store Sales KPI (20%)
Promotion and campaign management (35%)
- Work with content team to setup product listings, shop-in-shop designs and ensure content are aligned with the brand’s marketing and sales promotion plans.
- Collaborate with local partners/marketing team to increase demand generation during campaigns, drive performance matrix.
- Regionally align and develop the campaigns.
- Focus: Display (40%) / Brand Store Marketing (35%)/ Store Sales KPI (20%)
Monitoring and analysis (15%)
- Daily optimize performance towards KPIs, analyze marketing & sales data.
- Conduct post-campaign analysis and day-to-day campaign monitoring.
- Support to generate reports for analysis and insights on promotion and campaign performances.
- Focus: Display (40%) / Brand Store Marketing (35%)/ Store Sales KPI (20%)
Personnel management (10%)
- Establish & maintain effective communication patterns across different stakeholders (ecommerce, marketing, sales) for effective marketing campaign roll out.
- Develop ecommerce marketing KPI and budget management.
Knowledge management (5%)
- Ensure best possible knowledge (self-study, colleagues or trainings)
- Company & market PxM products (e.g., technical features, benefits)
- Ecommerce insights on consumer behavior, competitors' movement and strategy
- Competency based qualification (incl. relevant compliance topics)
- IT-relevant hard- & software topics (good user skills)
Job Requirements:
- Minimum diploma/degree from recognized institution.
- Minimum 4-5 years' experience in Retail Marketing, Store Management. Experience with white goods industry preferred.
- Experience in working/collaborating with Offline Sales/ Ecommerce.
- Local cultural understanding.
- Balance of analytic and creative skills, good networking skills, high ability of multi-tasking, interpersonal communication skills, presentation skills, computer skills in MS office, handling difficult customers, results oriented.