Senior Marketing Manager

Location Ho Chi Minh
Industry Retail & Trading
Category Marketing
Job reference 18290
Job type Permanent
Consultant email ty.tran@manpower.com.vn
Date posted May 09, 2025



JOB DESCRIPTION

 

Position:                            Senior Marketing Manager

Reports to:                       CEO (expat)
Working Place:               HCM

 

JOB SUMMARY:

We are looking for an experienced and visionary Senior Marketing Manager to lead marketing strategy and execution. This position requires strong leadership, cross-functional communication (especially with HQ), and a data-driven mindset. The ideal candidate should possess strong English communication skills, be confident working with creative agencies, managing budgets, using AI tools (such as GPT), and building and leading a high-performing marketing team.

 

MAIN RESPONSIBILITIES:

  • - Develop the annual marketing strategy and calendar aligned with brand positioning and HQ objectives.
  • - Plan, track, and manage marketing budgets by campaign, event, and platform.
  • - Work with agencies and internal teams to develop and execute retail marketing campaigns, product launches, and pop-up events.
  • - Supervise campaign performance analysis, collect insights, and optimize future activities based on ROI and engagement metrics.
  • - Manage communications and approvals with HQ (in English), ensuring alignment on visuals, tone, and strategy.
  • - Apply AI tools to accelerate campaign planning, copywriting, content creation, and data summarization.
  • - Build and lead a marketing team with clear roles (events, digital, content, VM, CRM), including recruitment and training.
  • - Ensure all brand activities reinforce brand image and contribute to sales performance
 

JOB REQUIREMENTS:

  • - Bachelor’s degree or higher in Marketing, Communications, or Business.
  • - At least 5 years of experience in brand marketing or event marketing, preferably in retail, lifestyle, and especially in the international brands.
  • - Fluent in English (written and verbal), with strong confidence in communicating with regional or HQ teams.
  • - Hands-on experience working with agencies and executing events end-to-end.
  • - Strategic thinker with a deep understanding of customer behavior and brand building.
  • - Comfortable using AI tools, or other LLM-powered platforms for efficiency and creativity.
  • - Strong leadership and people management skills with the ability to coach and grow a team.

PREFERRED QUALIFICATIONS:

  • - Experience in building a marketing team from the ground up.
  • - Ability to read campaign data (e.g. Google Analytics, Meta insights) and make informed decisions.
  • - Creativity with a business mindset – able to balance innovation and ROI.



JOB DESCRIPTION

Position:                            Senior Marketing Manager

Reports to:                       CEO (expat)
Working Place:               HCM

 

JOB SUMMARY:

We are looking for an experienced and visionary Senior Marketing Manager to lead marketing strategy and execution. This position requires strong leadership, cross-functional communication (especially with HQ), and a data-driven mindset. The ideal candidate should possess strong English communication skills, be confident working with creative agencies, managing budgets, using AI tools (such as GPT), and building and leading a high-performing marketing team.

 

MAIN RESPONSIBILITIES:

  • - Develop the annual marketing strategy and calendar aligned with brand positioning and HQ objectives.
  • - Plan, track, and manage marketing budgets by campaign, event, and platform.
  • - Work with agencies and internal teams to develop and execute retail marketing campaigns, product launches, and pop-up events.
  • - Supervise campaign performance analysis, collect insights, and optimize future activities based on ROI and engagement metrics.
  • - Manage communications and approvals with HQ (in English), ensuring alignment on visuals, tone, and strategy.
  • - Apply AI tools (e.g. ChatGPT, Canva AI, Midjourney) to accelerate campaign planning, copywriting, content creation, and data summarization.
  • - Build and lead a marketing team with clear roles (events, digital, content, VM, CRM), including recruitment and training.
  • - Ensure all brand activities reinforce brand image and contribute to sales performance
 

JOB REQUIREMENTS:

  • - Bachelor’s degree or higher in Marketing, Communications, or Business.
  • - At least 5 years of experience in brand marketing or event marketing, preferably in retail, lifestyle, and especially in the international brands.
  • - Fluent in English (written and verbal), with strong confidence in communicating with regional or HQ teams.
  • - Hands-on experience working with agencies and executing events end-to-end.
  • - Strategic thinker with a deep understanding of customer behavior and brand building.
  • - Comfortable using AI tools like ChatGPT, Notion AI, Canva AI, or other LLM-powered platforms for efficiency and creativity.
  • - Strong leadership and people management skills with the ability to coach and grow a team.

PREFERRED QUALIFICATIONS:

  • - Experience in building a marketing team from the ground up.
  • - Ability to read campaign data (e.g. Google Analytics, Meta insights) and make informed decisions.
  • - Creativity with a business mindset – able to balance innovation and ROI.

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