Nearly all (99%) Vietnamese say that meaning at work is important to them and 49% of them are planning to take action to achieve it. Released today by job
platform, Jobs_that_makesense Asia, and global recruitment agency, Manpower, the study polled largely working adults as well as a smaller group of tertiary students (8%) poised to enter the workforce.
The report explores the responses of 2,023 participants from six key Southeast Asian countries and aims to define what meaningful work means to today’s workforce. 274 respondents in Vietnam participated in this survey.
When looking for a new job, one in three respondents have identified salary and financial stability as their top priority. And 28% of the respondents place a high value on career advancement and personal growth. Significantly, the pursuit of a high salary is not driven by the quest for material wealth but rather by the aim to provide comfort and security for one’s family.
Unfortunately, the report shows only 1 in 10 (11%) of Vietnamese employees, the lowest in the region, are “very satisfied” with the level of purpose in their current role, demonstrating a significant opportunity for organizations who want to set themselves apart in the tight talent market.
To view complete results for the Jobs_that_makesense Asia - Manpower The Quest for Meaning at work Survey, fill in the form
below to download:
ABOUT THE SURVEY
The Jobs_that_makesense Asia - Manpower Purposeful Work Survey (Southeast Asia) marks the inaugural research endeavor delving into the sentiments of professionals from Singapore, Malaysia, the Philippines, Indonesia, Vietnam, and Thailand. Its aim is to construct a regionally-focused definition of the pursuit of meaning in individuals' professional journeys, highlighting their personal and collective motivations to achieve purpose-driven careers.
ABOUT THE METHODOLOGY
The survey was conducted across six countries (Singapore, Malaysia, the Philippines, Indonesia, Vietnam, and Thailand), offering participants the choice to respond in English, Thai, or Vietnamese. A total of 2,023 individuals took part in the survey, which was administered in March 2024. Respondents represented diverse sectors and demographics, spanning from small to large organizations, encompassing both nonprofit and corporate sectors. The majority of participants hailed from the for-profit industry.
ABOUT JOBS_THAT_MAKESENSE ASIA
Jobs_that_makesense Asia serves as the Southeast Asia arm of Jobs_that_makesense, a platform committed to nurturing careers that drive societal and environmental progress. Since its inception in 2020, Jobs_that_makesense has operated a job board facilitating access to opportunities within the green and social sectors. It also documents the local sector landscape and lists curriculum programs, empowering professionals to embark on purposeful careers. Over the past three years, Jobs_that_makesense has attracted over 2 million visitors annually, enabling them to explore diverse opportunities. Additionally, it has assisted more than 7,000 green and socially-driven companies in connecting with talented individuals.
ABOUT MANPOWER
Manpower® is a global leader in contingent staffing and permanent recruitment. Through our expertise in talent resourcing and workforce management, we provide rapid access to a highly qualified and productive pool of candidates. In this constantly shifting world, our flexible workforce solutions provide companies with the business agility needed to succeed. For more information about Manpower, visit www.manpower.com.vn
ABOUT MANPOWERGROUP
ManpowerGroup® (NYSE: MAN), the leading global workforce solutions company, helps organizations transform in a fast-changing world of work by sourcing, assessing, developing, and managing the talent that enables them to win. We develop innovative solutions for hundreds of thousands of organizations every year, providing them with skilled talent while finding meaningful, sustainable employment for millions of people across a wide range of industries and skills. Our expert family of brands – Manpower, Experis, and Talent Solutions – creates substantially more value for candidates and clients across more than 70 countries and territories and has done so for 75 years. We are recognized consistently for our diversity – as a best place to work for Women, Inclusion, Equality, and Disability, and in 2024 ManpowerGroup was named one of the World's Most Ethical Companies for the 15th time – all confirming our position as the brand of choice for in-demand talent. www.manpowergroup.com.