Brand & Communication Manager
Location: Hanoi

*Responsibilities:

CORPORATE BRAND

Lead all brand campaigns and related activities for raising brand awareness, strengthening brand positioning, reinforce compliance of brand guidelines on both on & offline space.
Build corporate photo libraries, corporate profile, leaders & doctors profiles as full scale supporting activities towards reinforcing branding messaging.
Pursue award opportunities of the hospitals.
In charge of branded gifts to support brand and business initiatives.

REPUTATION MANAGEMENT & MEDIA RELATIONS

Set up and manage execution of all internal process relating to media management (e.g. media briefing, spokesman, risk and crisis management)
Be alert of potential media and social media risks for proactive reputation management following approved process
Handle media contacts with regular engagements

COMMUNICATIONS

Lead external communications initiatives and execution to support brand and business objectives
Prepare all corporate communications
Manage and grow corporate profile on relevant social media e.g. LinkedIn
Work on initiatives and lead execution of internal communications and activities to raise awareness and engagement of staffs towards brand and business growth.
Activities to enhance corporate culture
In charge of managing internal communication channels

CORPORATE SOCIAL RESPONSIBILITY (CSR)

*Requirements:

COMPETENCY

Brand ID, brand communications
Communications skills for different channels and formats, both traditional and social media
English fluency, both formal writing and speaking
Creative, innovative, trend update
Knowledge of design is an advantage
Confident, ability to be an MC is an advantage

EDUCATION & EXPERIENCE

Writing standards for corporate materials, press release write-up, marketing communications
Experience in brand management and brand campaigns
Event management from concept to execution
Media relations, media risk & crisis management