Location: Hanoi
*Responsibilities:
- Lead the development and implementation of an annual and 5-year communication strategy and workplan for communications asset production, dissemination and monitoring;
- Manage USAID Branding strategy and Marking of all project communications materials and ensures that they meet USAID requirements, both internally and for project subgrantees;
- Under the technical guidance of Wildlife Demand Reduction Lead (SA4), to manage and oversee the production of communication materials using the SBCC and demand reduction approach targeted at the local level and support consumer research design and delivery;
- Lead the production of communications support materials for workshops, trainings and events.
- Develop content and design of communications products in accordance with the branding, marking and marketing standards of USAID and WWF (brochures, infographics, training manuals, fact sheets, guidelines, reports, research findings, publications, commissioned studies etc.)
- Generate content and lead production of short, effective and impactful audio, visual media clips (e.g. describing the drivers of deforestation and biodiversity loss, community testimonials, project overview etc.)
- Develop a social media plan for communicating around key moments and opportunities (e.g. start & end of project, key findings, relevant endorsements, success stories, milestones, local impact);
- Generate press releases and facilitate domestic and international media inquiries and timely engagement.
- Organize press conferences/briefings and media trips to the field or project site;
- Ensure monitoring and evaluation and knowledge management of communications work;
- Performs other duties as requested by the Chief of Party or his/her designate.
- Advanced degree in Communications, Film/TV, Journalism Marketing, or related field;
- At least 10+ years of applied working experience in implementing communications campaigns;
- Fundamental understanding of behavior change communications and demand reduction of natural resources;
- Extensive experience producing communications products and technically supervising a creative team;
- Ability to produce audiovisual clips and understand creative production from beginning to end;
- Capable of writing stories, press releases, articles, and other documents to support or promote the project;
- Experience with graphic design software; photo, film and audio editing software;
- Background in biodiversity and nature conservation, local community engagement, gender and social inclusion;
- Understanding of wildlife crime, wildlife conservation and illegal wildlife trafficking in Viet Nam and/or Southeast Asia.
- Experience with the USAID graphic standards manual and partner co-branding guide