Communications Strategy Expert (Social & Behavior Change)

Location Hanoi, Vietnam
Industry Others
Category Others
Job reference 10343
Job type Permanent
Consultant email
Consultant contact no
Date posted Oct 28, 2020

Job Description:

  • Develop and implement a comprehensive strategy to address consumer demand for targeted illegal wildlife products in rural and urban settings;

  • Oversee development of consumer survey design, ensuring appropriate quantitative and qualitative techniques are applied, and ensure campaigns are developed to target appropriate demographic segments applying the five-step behavior change process; 

  • Develop tools and approaches to monitor the impact of demand reduction campaigns to demonstrate project success through a reduction in consumer demand in key segments;

  • Apply the use of mass media, social media, other channels and engage CSOs and government departments (including DoH) to magnify the reach of behavior change campaign messaging;

  • Apply analytical tools to assess cultural behavior, incentive structures, power relations, and other factors shaping behavior, political economy, and institutions;

  • Support provincial and national level efforts to curb IWT through advocacy and policy support including provincial level bans on wildlife consumption through the Wildlife Free Cities campaign in target provinces;

  • Support development and operationalisation of local Community Conservation Groups to reach communities with activities, materials, messaging and social contracting which support reduced wildlife hunting and increased stewardship;

  • Provide input into project documents including quarterly and annual reports, AMELP and annual workplans;

  • Contribute to review, learning, adaptation, reporting and communication by the project as part of the senior management team and working closely with the COP and other technical leads to ensure integration of SA 4 activities across the project logic.

  • Performs other duties as requested by the Chief of Party or his/her designate.

Job Requirement:

  • Degree in social marketing, strategic communications, and/or behavior change communication;

  • At least 5 years of applied working experience in designing and implementing SBCC programs, preferably in relation to illegal wildlife trade;

  • Fundamental understanding and application of SBCC approaches including evidence-based approaches such as the five-step approach and the theory of objective setting, target group identification, pre-testing, monitoring and adaptive management;

  • Understanding of illegal wildlife supply chains and wildlife protection legal frameworks preferred;

  • Experience in working with local and national level government counterparts;

  • Background in working on behavior change in the health sector an advantage;

  • Excellent understanding of Political, Economic, Social, Technology, Legal and Environment (PESTLE) contexts in Viet Nam will be an advantage;

  • Strategic and innovative thinking

  • Presentation, communications, public speaking and negotiation skills

  • Networking and interpersonal skills

  • Fluency in written and spoken English