Key Responsibilities:
-
Contribute in building and planning the overall digital marketing strategy;
-
Implement and manage execution of the strategy and the annual/monthly budgets;
-
Manage and oversee the company’s various digital marketing channels;
-
Review and measure effectiveness of online contents;
-
Track SEO and Google Analytics data and make comprehensive analysis;
-
Manage and develop digital marketing team;
-
Measure ROI and KPIs;
-
Stay up to date with the latest technology and practices;
-
Research competition, investigate benchmarks and provide suggestions for improvement;
Job Requirements:
-
At least 2 years of experience as a Digital Marketing Director;
-
5 years of experience in developing and implementing digital marketing strategies;
-
5 years of
hands-on experience with SEO, Google Analytics and CRM software; -
In depth knowledge and experience of different digital marketing channels, tools and practices;
-
Successful record in social media management and content development
-
Basic knowledge of web design procedures;
-
Critical thinker and problem-solving skills;
-
Time-management skills and good business understanding.