Digital Marketing Manager

Location Vietnam
Industry Real Estate/Property
Category Marketing
Job reference 16998
Job type Permanent
Consultant email huyen.nguyenngoc@manpower.com.vn
Date posted Nov 08, 2024

Main Responsibilities

  • Market Analysis & Strategy Development: Analyze market trends to guide company marketing activities. Collaborate with the Board of Directors to establish and oversee the company's overall marketing strategy.

  • Strategic Planning: Design and implement specific marketing plans for each business phase, ensuring seamless coordination between departments.

  • Executive Consultation: Advise the Board on company-wide strategies, business development plans, and partner network expansion.

  • Team Building & Development: Recruit, train, and develop a high-performing marketing team.

  • Digital Marketing Leadership: Define and drive the digital marketing strategy, managing all digital channels (website, Facebook, YouTube, and other social platforms) to ensure a cohesive brand image.

  • Content & SEO Optimization: Oversee the creation and enhancement of content, utilizing SEO tools and Google Analytics to boost online presence.

  • Performance Measurement: Track and evaluate marketing performance using ROI and KPI metrics (reach, engagement, conversion rate, etc.), ensuring effective budget use and high-impact digital activities.

  • External Partner Coordination: Work with external partners (agencies, KOLs) to execute digital marketing initiatives.

  • Competitive Analysis & Innovation: Stay informed on market needs and competition, contributing creative ideas for brand differentiation.

  • Additional Tasks: Handle any additional responsibilities assigned by the Board of Directors.

Qualifications & Requirements

  • Language Skills: Fluent in English.
  • Experience: Proven experience in digital marketing management, ideally in a similar field.
  • Digital Marketing Expertise: Proficient in managing digital marketing channels and tools, with strong skills in SEO/SEM, Google Analytics, and CRM software.
  • Analytical & Project Management Skills: Strong analytical capabilities with hands-on experience in project execution.
  • Leadership Abilities: Demonstrated leadership and team management skills.
  • Communication Skills: Skilled in listening, negotiation, presentation, and overall communication.