Digital Marketing Manager

Location Vietnam
Industry Others
Category Marketing
Job reference 12798
Job type Permanent
Consultant email chi.tran@manpower.com.vn
Date posted Jul 29, 2022
Main Responsibilities:
  • Manage the execution of digital marketing programs, social content strategy.
  • Work with Search Engine and Search providers to develop digital media and advertising plans, create lead generation ads and engaging content, and provide performance analysis.
  • Continually optimize the related advertising material on SMM and SEM to improve CTR with good control of CPL.
  • Continually optimize the keywords, in charge of the copy creation and traffic monitoring.
  • Manage digital campaign launches, conduct analysis from the results and implement improvement solutions.
  • Provide regular reports and suggestions to improve lead generation and conversion performance, and provide market insights.
  • Assist and improve other social media platforms.

Requirements:
 
  • 3+ years of working experience in a Digital Marketing role with solid experience in lead generation execution and data mining
  • Familiar with the digital environment and industry trends in Vietnam
  • Excellent in project management, digital campaign planning and execution, SEM/SEO management experience
  • Good sense of content and visuals, as well as analytics, data mining and result oriented
  • Experience in managing HubSpot, WordPress, web and digital analytics, social platforms and using design tools will be needed
  • Strong teamwork spirit can cooperate both with internal cross-function and external agencies
  • Self-motivated, willing to take on challenges and passionate to learn new things
  • Able to work under pressure and multi-tasking
  • Experience in the immigration industry, overseas properties, offshore investments and HNWI markets are preferred
  • Native in Vietnamese and fluent in English (spoken and written) are required