1.Purpose

• The job holder planning the overall strategic communication for the bank's internal and external activities(public relations) according to the brand orientation.

• The job holder develop a plan to manage, prevent and handle brand risks.

• The job holder develop an inspirational communication plan and route to spread the bank's brand value to the public and employees.

• The job holder ensure the communication contents to the public and staff are made consistent and accurate with the strategy, brand and core values of the bank.

• The job holder manage and implement banking communication plans, activities and content according to the approved functions, tasks and budget.

2. Accountabilities
2.1. Plan a brand-oriented strategic communication
- Develop public relations, manage mass communication channels to the press and effectively implement the bank's proactive communication strategy.
- Build brand position, positioning Techcombank brand in the media.
- Responsible for conveying brand related messages consistently.
- Raise the level of brand recognition, awareness of products, services, financial solutions, ensure the brand's coverage comprehensively on the mass media.
- Act as a bridge between businesses and customers, partners and media units.
- Develop strong relationships with the press to promote the brand and spread the brand's position in the mass media.
- Maintain and develop regular and continuous relationships with media units and influential media experts in the field.
- Manage the implementation of corporate communication campaigns, including measurement, reporting and improvement recommendations.
2.2. Plan and implement media risk management
- Develop a communication risk management plan in the overall corporate communication strategy.
- Quickly and promptly detect arising risks that adversely affect Techcombank's reputation and brand.
- Develop and implement the best solutions to arising situations, minimizing communication risks that may occur.
- Report on media risk management results.
2.3. Management and development of internal communication activities
- Develop and implement a strategic communication plan for the whole line.
- Manage the operation and development of internal communication channels of the bank.
- Organize the production of creative designs in the professional activities of the brand-oriented unit.
- Coordinate in building and organize internal communication programs, connecting all goods according to brand strategy.
- Manage and organize internal events of the whole line.
- Evaluate and measure the effectiveness of internal communication channels, internal communication activities, thereby, propose solutions to improve and improve efficiency.

2.4.Operations and budget management- Develop and manage the unit's operating budget plan.- Management of enterprise communication data information and communication database building activities.

2.5. People Management - Oversee human resources planning and execution (headcount & costs) of their function- Attract, onboard and retain the right talents for a high- performing team- Establish and communicate function and individual KRAs/ KPIs, goals, action plan, expectations and results to reporting line- Manage function performance & provide feedback regularly (following the annual performance management cycle);- Define team’s capability requirements and enable team member’s professional and personal development through capability assessment, training, coaching & feedback, mentoring, etc.- Motivate and recognize team members’ contributions towards the team’s shared goals- Identify and monitor personal, professional development and career advancement of talents in the function- Act as a role model and promote corporate culture at function level- Understand & communicate relevant HR offerings to team members.

2.6. Create an effective working environment
Improve operational efficiency by encouraging and motivating the working spirit of the subordinate team; create a collective working environment where there is always interaction and support for each other, updating information and aiming for long-term cohesion.- Urge, supervise and guiding individuals in the department to fully perform their functions and duties as prescribed.- Solve problems with individuals whose behavior is inconsistent with a spirit of collaboration and respect for diversity.- Implement the plan to improve personal capacity as agreed with the management. Other duties assigned by the Chief.