Key Responsibilities:

Marketing Strategy & Execution:

• Develop marketing strategies, plan, and implement specific marketing activities for each project and product to build the brand, attract target customers, and ensure sustainable growth.

• Design and establish the branding identity for each project.

• Develop sales toolkits and advertising/communication materials for the projects.

• Organize and optimize information channels to ensure customers can access project details conveniently and effectively.

Digital Marketing Strategy Development:

• Manage and optimize the company’s digital platforms, including the corporate website, project websites, social media channels, and other relevant digital assets.

• Implement digital marketing campaigns to attract potential customers for the projects.

• Develop and execute effective advertising programs, sales events, customer care initiatives, and project exhibitions as per approved plans.

Corporate & Project Branding:

• Design and enhance the corporate brand identity for the company and its subsidiaries.

• Oversee the brand image management of the corporation and its affiliates.

• Develop strategies to expand and improve customer quantity and quality.

Budget Management:

• Prepare, execute, and monitor the marketing budget, ensuring cost-effectiveness and alignment with approved financial plans.

Vendor & Agency Management:

• Collaborate with agencies and brand consultants to develop advertising, communication strategies, and branding for the corporation and each project.

• Identify and propose suitable suppliers to implement marketing activities efficiently with the best quality.

Team Management & Development:

• Assign clear tasks to subordinates and supervise performance effectively.

• Foster career development opportunities for all team members, including succession planning for key roles.

• Train employees through hands-on experience and real-case scenarios.

Market Research & Trend Analysis:

• Regularly update marketing, advertising, and branding trends, particularly in the real estate industry.

• Stay informed about real estate market trends and other influencing sectors.

• Conduct market research to analyze customer preferences for buying and selling real estate properties.

Other Duties:

• Perform other tasks as assigned by direct management.

Job Requirements:

• Bachelor’s degree or higher in Marketing, Business Administration, Economics, or related fields.

• At least 8-10 years of experience in a similar position at large-scale real estate corporations.

• Mandatory experience in real estate, specifically in resort real estate, low-rise, villas/shophouse or condotel projects.

• Proven experience in leading and executing 360-degree marketing campaigns.

• Exposure to international work environments or training is a plus.

• Strong expertise in market research, customer data analysis, and competitive landscape assessment.

• Ability to develop and manage budgets while evaluating marketing effectiveness.

• Proficiency in English (listening, speaking, reading, writing).