MarCom Manager

Location Ho Chi Minh
Industry Professional Services/Consulting
Category Marketing
Job reference 18639
Job type Permanent
Consultant email tran.dang@manpower.com.vn
Date posted Jun 19, 2025
Responsibilities:
  • Develop and implement overarching brand strategies for affiliated artists, the corporate brand, and major projects (Concerts, Brand Collaborations, Space Jam, etc.).
  • Plan and execute integrated marketing communication (IMC) strategies across diverse platforms and formats: Digital, Social, PR, Events, OOH, Influencer/KOLs, ensuring consistency in visual identity and messaging.
  • Build and operate the MarCom Team as an in-house agency model, ensuring specialization, high performance, and creativity.
  • Collaborate closely with internal departments (Artist Management, Business Development, etc.) and external partners to effectively execute communication campaigns.
  • Manage budget, KPIs, timelines, and quality for all MarCom activities.
  • Oversee risk management and handle communication crises.
  • Build and maintain media relations.
Requirements:
  • 3–5 years of experience in a similar role at an entertainment company, music company, or marketing agency. Experience working at an international entertainment company is a significant advantage.
  • Strong strategic thinking and proven ability to effectively and creatively execute IMC campaigns.
  • Established media network.
  • Excellent leadership, presentation, decision-making, and team coordination skills.
  • Proficient in English.