- Leads, aligns and monitors marketing campaign(s) from planning to execution, in compliant with company communication goals and guidelines.
- Works cross internal stakeholders and external agencies to ensure content plan alignment, execution quality and on-time delivery.
- Develops / manages marketing activities across in-house, digital, owned social channels, laddering up to business targets.
- Collaborates with marketing team to coordinate and execute marketing, advertising and promotions that are consistent with company-wide marketing and outlet goals and objectives.
- Manages marketing expenses and drives efficiency within budget guidelines
- Defines metrics, setting goals, tracking results, and sharing key learnings with stakeholders.
- 7+ years of marketing experience, including brand marketing, marketing communications, media buy, media planning, creative & copy development. Experience in F&B industry is a plus.
- Strong project management and keen to execution details
- Strong communication skills and vendor management
- Budget-management skills and proficiency
- Professional judgment and discretion
- Adaptable to a fast-growing business environment and good team player.