Main Responsibilities:
Marketing Strategy and Planning:
- Develop and execute marketing plans and campaigns.
- Set marketing goals and KPIs with senior management.
- Conduct market research and competitor analysis.
Digital Marketing and Social Media:
- Manage social media presence and create engaging content.
- Oversee website content and SEO.
- Run paid digital advertising campaigns.
Event Marketing and Promotions:
- Design and promote events and special offers.
- Coordinate with event planners for smooth execution.
- Track event performance and gather feedback.
Customer Engagement and Loyalty Programs:
- Develop and manage loyalty programs.
- Oversee email marketing initiatives.
- Analyze customer feedback to improve services.
Brand Management and Public Relations:
- Ensure consistency in marketing materials and communications.
- Build relationships with media and influencers.
- Coordinate public relations efforts.
Budget Management:
- Manage the marketing budget and allocate resources.
- Track campaign ROI and report to senior management.
- Identify cost-saving opportunities.
Analytics and Reporting:
- Analyze marketing campaign effectiveness.
- Monitor key metrics and report findings.
- Use insights to optimize marketing efforts.
- Bachelor’s degree in Marketing, Business, or a related field.
- 3-5 years of experience in marketing, preferably within the gaming, hospitality, or entertainment industry.
- Strong understanding of digital marketing, including social media, SEO, and paid advertising.
- Excellent written and verbal communication skills, with a creative and strategic mindset.