Marketing Manager

Location Hanoi
Industry Hospitality/Leisure/Tourism
Category Marketing
Job reference 17005
Job type Permanent
Consultant email my.le@manpower.com.vn
Date posted Nov 08, 2024
Our client - Sports Poker Club is actively looking for Marketing Manager in Hanoi.

Main Responsibilities:

Marketing Strategy and Planning:

  • Develop and execute marketing plans and campaigns.
  • Set marketing goals and KPIs with senior management.
  • Conduct market research and competitor analysis.

Digital Marketing and Social Media:

  • Manage social media presence and create engaging content.
  • Oversee website content and SEO.
  • Run paid digital advertising campaigns.

Event Marketing and Promotions:

  • Design and promote events and special offers.
  • Coordinate with event planners for smooth execution.
  • Track event performance and gather feedback.

Customer Engagement and Loyalty Programs:

  • Develop and manage loyalty programs.
  • Oversee email marketing initiatives.
  • Analyze customer feedback to improve services.

Brand Management and Public Relations:

  • Ensure consistency in marketing materials and communications.
  • Build relationships with media and influencers.
  • Coordinate public relations efforts.

Budget Management:

  • Manage the marketing budget and allocate resources.
  • Track campaign ROI and report to senior management.
  • Identify cost-saving opportunities.

Analytics and Reporting:

  • Analyze marketing campaign effectiveness.
  • Monitor key metrics and report findings.
  • Use insights to optimize marketing efforts.
Job Requirements:
  • Bachelor’s degree in Marketing, Business, or a related field.
  • 3-5 years of experience in marketing, preferably within the gaming, hospitality, or entertainment industry.
  • Strong understanding of digital marketing, including social media, SEO, and paid advertising.
  • Excellent written and verbal communication skills, with a creative and strategic mindset.