Job Purpose
The job holder manage integrated communication plan (channels (mass/internal) và communication touchpoints) of brand activities/digital marketing communications/product marketing (individual customers and customers) business) and corporate communications.
Key Accountabilities
- Manage integrated media plan (channels (mass/internal) và communication touchpoints) of Brand/DigitalMarketing Communications/Product Marketing (individual and customer) activities business products)/Corporate Communications.
- Master and synthesize integrated monthly communication activities of your banks (based on informationprovided by Market Research and media agencies), connect with Current Marketing plans of Retail Marketing, Digital Marketing, Branding, Customer Experience Management, Corporate Communications etc. to build an overall management model, including reporting, proposing action plans, controlling and regulating the flow of communication activities of specialized units under the Marketing Division.
- Support the Director of Integrated Marketing and Communications Performance Management and the ChiefMarketing Officer (CMO) in building the G2M model and guiding G2M planning for the Marketing projects/initiatives of the company. units in the Block, synthesize and manage progress, output results.
- The focal point for working with Omni Channel on G2M plan has been agreed with Senior Directors (N-1) of specialized units of Marketing Division and other departments, if necessary.
Key Accountabilities
- Build a management process and coordinate to deploy integrated communication activities for Brand/Digital
- Marketing Communication/Product Marketing (individual and corporate customers)/ Business Communication.
- Provide information in building an integrated communication plan of Branding/Digital Marketing
- Communication/Product Marketing (individual and corporate customers)/Corporate Communication activities according to management and coordination processes.
- Coordinate with Marketing Cost Management (BCC) focal point to plan monthly budget for integratedcommunication activities, monitor and evaluate KPI of projects, etc. Responsible for output:
- Integrated communication management framework for brands and products (Business Unit), including recommendations and management of communication touch points with implementation partners
- The report proposes the optimal orientation for investment in marketing communication and brand.
- Monthly report on media marketing results (of Techcombank and competitors) with detailed results and action recommendations to optimize brand and business communication costs.
- Monthly marketing report to reflect investment by channel, by product (for Retail Marketing).
- Perform other tasks as assigned by the Division Director to achieve the overall goal of the Division
- Key Relationships - Direct Manager
- Key Relationships - External Stakeholders
- Key Relationships - Direct Reports
- Key Relationships - Internal Stakeholders