Key Responsibilities: Marketing & Communication Management
• Direct audience/consumer research, competitive analysis to identify opportunities in the market that can be exploited and worked on.
• Strategize and collaborate with senior management, business development and other cross-functional teams to develop compact go-to-win-Client strategies for targeted Blue Chips Clients while coming up with new marketing ideas based on industry research, as well as ensure cohesive and effective marketing efforts.
• Develop strategic content for specific advertising to effectively reach Target Client segment.
• Plan & evaluate themes, messaging & branding to ensure consistency throughout all advertising, social media & communication.
• In charge of all key Business Presentations including the annual budget (strategic planning sections) to Board members, Business Partners, Investors and so on.
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Regularly track the performance of marketing strategies implemented and come up with timely modifications to nurture more leads online.
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Conceptualize, plan and spearhead marketing events and other campaigns (online and offline) to strengthen public relations and our company’s presence where it matters the most, internally as well as externally.
• Develop and manage the annual budget for marketing and communication activities. Responsible for management and implementation of communications & marketing activities and events as planned and within the budget assigned.