• Assist Brand Manager in new product development projects from concept to launch involving artwork designers’ contacts, packaging & perfumer suppliers’ contacts, panels’ tests, surveys.
• Provide assistance to Brand Manager in marketing activities such as consumer promotion, event organizing, outdoor ads, media booking/monitoring (working with Trade Marketing Manager, Media Manager in the process).
• In conjunction with Brand Manager, coordinate with R&D and Operations teams in product development process. 
• In conjunction with Brand Manager, coordinate with Sales Manager/Executive in organizing consumer /trade activities.
• Monitor actual ATL spending of the designated brand and update Brand Manager its status on monthly basic.
• Work with promotion and sale team and make regular market visits to enhance market understanding.
• Maintain up - to – date guard-books of own and competitors advertising, merchandising materials and marketing activities.
•  Provide ad-hoc assistance when required.