Brand Manager

Location Ho Chi Minh City, Vietnam
Industry FMCG
Category Marketing
Job reference 9438
Salary Negotiable
Job type Permanent
Consultant email huyen.tran@manpower.com.vn
Consultant contact no +84 28 3911 0950

Job Overview/About Company:

A FMCG company is looking for a Brand Manager to build up the marketing campaign.

 

Key Responsibilities:

  • Initiate marketing programs to deliver company’s business goals:
  • Maintain good working relationship & coordination w BOM, Purchasing & New Product Development team w a view to ensuring proper implementation of marketing plans consistent w the company’s short & long terms sales & profit growth objectives.
  • Set up attractive promotion campaigns to raise our sale volume.
  • Develop effective promotion & advertising programs w Agency. Ensure budgeting control on promotion & advertising expenditure.
  • Responsible for advertising campaign & know details concerning consumers & media publications
  • Develop media plan & seek for new media opportunity to ensure the effectiveness of communication.
  • Monitor sales performance, anticipates causes affecting performance, indicates magnitude of impact on sales & provide BOM & Finance w attractive promotion campaign to raise sales volume.
  • Provide Marketing related Weekly, Monthly, Quarterly report to GD.
  • Responsible for pre & post analysis of all marketing activities report to GD.
  • Manage relationship, marketing campaign, support fund w major business partners.
  • Responsible for allocation of marketing budget between different mediums & promotion
  • Identify stores w low sales volume & develop promotion campaign/activities to assist stores in achieving positive results.

 

 

 Job Requirements:

  1. Leadership Abilities to give guidance, provide direction, delegate responsibility, motivate and influence team member in achieving organizational widely important goals.
  2. Interpersonal Sensitivity Recognize and respect different perspective and appreciate the benefit of being open to the ideas and view of others.
  3. Written Communication Having writing etiquette with grammar foundation to express facts, ideas in a clear, convincing, and organized manner.
  4. Oral Communication — Make clear and convincing oral presentations to individuals or groups; listens effectively and clarifies information as needed; facilitates an open exchange of ideas and fosters an atmosphere of open communication.
  5. Problem Solving / Analytical Thinking Identifying and understanding issues, problems, and opportunities; comparing data from different sources to draw conclusions; using effective approaches for choosing a course of action or developing appropriate solutions; taking action that is consistent with available facts, constraints, and probable consequences.
  6. Creativity and Innovation Develop new insights into situations and applies innovative solutions to make organizational improvements; creates a work environment that encourages creative thinking and innovation; designs and implements new or cutting-edge programs / processes.

 

 Key Skills:

  1. Bachelor degree
  2. 3+ years of experience in Branding and FMCG industry.
  3. Prefer soft drink experiences.
  4. Strong interpersonal, communication and presentation skills
  5. Mental flexibility, initiative and determination.