POSITION SUMMARY: Marketing manager is accountability for driving Marketing communication strategy, leading, planning and execution of all marketing initiatives to achieve the brand objectives.
MAIN RESPONSIBILITIES:
MAIN RESPONSIBILITIES:
- Consumer engagement strategies and omni-channel implementation
- Social Digital marketing planning and Communication management
- Lead & coach subordinates and stakeholders on the implementation of Go-to-Market and campaign across channels
- Budget management
- Competition management.
RESPONSIBILITIES:
Marketing Strategy, Calendar and Campaign management
- Monitor beauty communication and social digital landscape
- Formulate brand marketing calendar, omni-channel marketing programs.
- Lead campaign planning, strong & holistic execution through partnering with Corporate MKT (Social Media, Content), Sales & Education and Commercial Channel team (OL, B&M, SMC...) to align and achieve business goals.
- Align with Sales and Education team for new product key selling points, social story-telling to reflect consistent message across touch points and communication channels (Social platform, VM, OL SIS, BA /KOL Social channels)
- Lead the Unity omni-channel execution including Product Listing, Social Digital, CRM, Social Activation, Visual Merchandising, Promotion) under given A&P budget to achieve campaign KPIs
- Develops PR/KOL strategies and roadmap.
- Develops and executes CSR strategy.
Social Digital Marketing and Communication Management
Partner with Corporate MKT to formulate Social Digital/CRM Strategies, develop social digital, media plan and communication plan to translate the brand voice into the real voice of target consumer & monitor community to ensure Brand image and in alignment with Regional marketing cascades and achieve brand objectives:
- Partner with Corporate MKT Team to ensure well execution of Content Calendar, digital asset localization, brand social communication on brand social pages, website, SEO and email marketing implementation.
- Manage external agencies on campaigns and social media content implementation.
- Explore opportunities to leverage with emerging social media trends to maximize campaign effectiveness towards customer acquisition, retention, and reactivation programs.
PR/KOL/Community Management
- Decide on local KOLs, relevant PR/Community.
- Develop KOL/PR Plan and content strategy with ideas, topics for editorial write-ups, press discussions, key monthly highlights. Manage relationship with KOLs for regular support and campaign focus, project collaboration. Implements community activation
- Implements paid and non-paid KOL activities and community activations on Brand Campaigns and Online Mega Campaigns.
Marketing Operation Management
- Consider global brand objectives and strategic direction and analyse local market/competitive trends to align with Product and Retail MKT to make product selection, pricing strategy, promotion, advertising and media planning.
- Prepare market/business analysis, evaluate competitive challenges, and identify opportunities for growth.
- Maintain close contact with Education on current and upcoming programs to assure alignment with marketing calendar and accurate information
- Evaluate promotion and advertising program, develop consolidated report and recommend improvements or changes.
- Monitor and give direction to Product and Retail MKT for Visual Merchandise ordering, and planogram development, no charge ordering, and tester ordering.
- Manage the ROI of all marketing campaign and deliver business objective
- Manage the consistent of all kind of communication though out marketing campaign.
- Ensure to measure all marketing campaign by data consolidation and analysis
- Responsible of report and analysis on all marketing plans and activities.
Budget Management
- Responsible of budget planning for marketing in alignment with brand budget
- Manage and deliver budget on monthly basic
- Identify new opportunities of cut down expense by developing new vendors, new material, new innovation
- Declare the risk related to budget to the brand manager if you forecast there is a risk
Competition Management
- Identifies and evaluates competitive new product launches and promotions and gives short recap at the monthly meeting.
- Maintains updated record of competitive advertising.
- Spends time in the field at points of distribution and all relevant competitors.
- Consolidate & analyze competitive benchmarking in the market
People coaching
- Own the responsibilities to make team member(s) success in their role by identified strength and weakness and designing some sufficient trainings to develop his/her capabilities
- Provide prompt supports when necessary
Other Managerial Projects
- Assist Brand Manager to prepare strategic MKT calendar and communicate with Regional Brand team through monthly Brand/MKT meeting, Brand communications, ect..
- Lead & manage Regional and Affiliate stakeholders in term of MKT issues/ projects
- Lead & manage crisis management if any
Other tasks: as assigned by Brand Manager
REQUIREMENT:
- University Degree, preferably major in Marketing and Communication with 3-5 years relevant experience.
- Sales and/or retail marketing a plus.
- Good communication skills and excellent in both written and oral English.
- Experience with all aspects of brand management, e.g.: marketing, sales, training, merchandizing, and public relations.
- Good industry knowledge and network of relationships in the industry – with customers, distributors, retailers, suppliers, press, advertising agencies, and other business partners.
- Beauty marketing experience within makeup/skincare metier with in-depth knowledge of Social Digital era.
- Meticulous, highly organized, critical thinking and able to perform a variety of tasks in a fast- paced environment.
- Proven leadership skills including the ability to lead, motivate, coach direct reports; being capable to influence and build collaborative relationships with different stakeholders. Clear achievement is a must.