Digital & Performance Marketing Manager

Location Vietnam
Industry FMCG
Category Marketing
Job reference 17975
Job type Permanent
Consultant email diep.le@manpower.com.vn
Date posted Apr 29, 2025

Key Responsibilities

Customer Insight & Strategy

  • Initiate integrated communication campaigns that effectively engage target audiences through insight-driven approaches.

  • Develop multi-touchpoint customer journeys from online to offline to attract, engage, convert, and retain customers.

  • Design efficient processes to support seamless customer experiences across touchpoints.

  • Strengthen brand credibility and image while identifying and shaping trends and food-related insights based on global and local research.

  • Identify growth opportunities and insights that inform transformative strategies.

  • Deliver clear, insight-backed points of view through data analysis and research outcomes to guide key stakeholders in decision-making.

  • Leverage a combination of local data, global foresight, and deep customer understanding to define customer experience (CX) strategies for target segments.

  • Define and plan O2O marketing activities with clear objectives, KPIs, and execution details.

  • Oversee integrated online and offline execution strategies.

Execution, Monitoring & Optimization

  • Implement, monitor, and refine initiatives across brand activations, product innovations, and services.

  • Curate and roll out relevant always-on content.

  • Manage user experience (UX) and SEO across platforms and touchpoints.

  • Plan media strategies and manage budgets to drive awareness, engagement, and sales, in collaboration with agencies for efficiency, reporting, and ongoing optimization.

  • Establish a digital selling framework to support the sales funnel from lead generation to conversion.

  • Continuously track and enhance customer journeys with insights and actionable recommendations for marketing, sales, customer care, and related functions.

  • Conduct periodic reviews on competitor pricing, market trends, and sales performance to inform strategic optimizations.

  • Stay informed on F&B industry trends relevant to the customer segment.

  • Manage budgets to support CX initiatives and business growth objectives.

  • Handle day-to-day marketing operations and support additional assignments as needed.

Team Collaboration & Leadership

  • Collaborate with cross-functional teams (e.g., Category Marketing, Trade Marketing, Culinary, Sales, Operations) to deliver personalized, high-quality customer experiences.

  • Foster strong cross-team collaboration and shared ownership of the customer experience.

  • Promote a customer-first mindset throughout the organization.

  • Provide coaching and developmental support to team members.

Requirements

  • 5+ years in brand management and digital marketing roles.

  • Strong business and data acumen.

  • Excellent project management skills from concept to execution.

  • Experience in budget management, brand activations, media planning, and agency coordination.

  • Self-driven and proactive mindset.

  • Customer-obsessed, data-literate, and passionate about enhancing customer experiences.

  • Familiarity with the food and out-of-home sectors.

  • Experience in building strong, sustainable businesses.

  • Skills in communication campaign execution, media buying, and performance marketing.

  • Proficiency in strategy development and execution for online-to-offline campaigns.

  • Strong analytical skills for research interpretation and deriving key growth insights.

  • Ability to thrive in dynamic, complex environments.

  • Exceptional collaboration skills and a natural team energizer.