Key Responsibilities
1. Driving the Bank’s Digitization Strategy
- Develop and advise the Board of Directors and CEO on strategies to build a digital ecosystem that connects and leverages the bank’s products and services.
- Collaborate closely with key stakeholders including the CFO, CIO, Legal, Risk, and Corporate Banking Directors to ensure seamless execution of the bank’s digitization initiatives.
- Support the Head of Retail Banking in shaping and refining the bank’s strategic direction.
- Provide in-depth market analysis, technology trends, and customer behavior insights to inform strategic decisions.
- Research and propose the adoption of emerging technologies such as Open Banking to enhance customer experience and operational efficiency.
2. Enhancing Customer Engagement
- Conduct detailed analysis of user behavior and experience across digital platforms, particularly the bank’s NEO platform.
- Partner with Marketing and IT teams to design and maintain systems that support automation, agility, and responsiveness to customer needs.
- Recommend and implement enhancements to digital products and services to improve usability, drive engagement, and increase customer retention.
3. Promoting Digital Culture and Agility
- Foster a digital-first mindset across the organization and organize digital innovation events for senior leadership.
- Champion digital transformation initiatives, especially at the executive level.
- Streamline and digitize processes related to online banking products and services.
4. Expanding the Ecosystem and Customer Base
- Lead the development and management of fintech partnerships in alignment with strategic goals to attract new customers and drive cross-selling opportunities.
- Evaluate potential ecosystem partners and propose strategic collaboration models to maximize business impact.
5. Other Responsibilities
- Execute additional tasks as assigned by the Board of Directors.
Authority & Decision-Making Scope
Autonomous Decisions
- Approve sales and marketing programs in collaboration with ecosystem partners, within the allocated budget.
- Launch products and services under the purview of the Partner and Digitization Development Center.
Decisions Requiring Higher Approval
- Define and approve overarching strategies for new digital ecosystem partnerships.
Key Performance Indicators
- Total Operating Income (TOI)
- CASA (Current Account Savings Account) growth
- Number of new-to-bank customers
- Volume of transactions by new-to-bank customers on the bank’s NEO platform
- Outcomes of strategic digital banking initiatives