I. Responsibilities:

1. Marketing Operation management roles:

Leading to design and implement comprehensive marketing strategies to create awareness of the company’s business activities

Produce ideas for promotional events or activities and organize them efficiently

Plan and execute campaigns for corporate promotion, launching of new product lines etc.

Monitor progress and submit performance reports

Conduct general market research to keep abreast of trends and competitor’s marketing movements

Control budgets and allocate resources amongst projects

Become the organization’s agent towards external parties such as media, stakeholders and potential clients and build strategic partnerships

2. Public Relations Management roles:

External: Develop and leading to implement effective communication strategies that build customer loyalty programs, brand awareness, and customer satisfaction.

Internal: Ensure organizational initiatives and projects are successfully communicated to employees & stakeholders.

3. CRM Management roles:

Engaging with key customers by building and preserving trusting relationships.

Constantly identify opportunities to grow the customer base and build positive relationships with new clients. You should also be strategic and analytical when finding solutions to problems to ensure maximum client satisfaction.

Meeting with managers in the organization to plan strategically.

Understanding key customer individual needs and addressing these.

Conducting business reviews using CRM programs.

Knowing your competition and strategizing accordingly.

Keeping customers updated on the latest products in order to increase sales.

II. Requirements and skills:

Proven experience as Marketing Director (Company size from 1000 ~ 5000)

Excellent leadership and organizing skills

Analytical and creative thinking

Exquisite communication and interpersonal skills

Up to speed with current and online marketing techniques and best practices

Thorough knowledge of web analytics (e.g. Google Analytics, Web Trends etc.) and Google AdWords

Customer-oriented approach with aptitude

Professional chartered marketer (CIM) is a plus

BSc/BA in business administration, marketing and communications or relevant field