Marketing Manager or Senior Band Manager /Vietnam

Location Ho Chi Minh City, Vietnam
Industry FMCG
Category Marketing
Job reference 9498
Salary 60.000.000- 80.000.000
Job type Permanent
Consultant email
Consultant contact no +84 28 3911 0950

Key Responsibilities:

  • Manage and ensure a smooth running of the Brand, Digital and Trade Marketing operations within the category.


Brand Management

  • Brands: TEMPO, Dr P by TENA, DRYPERS, others
  • Develop and deliver effective marketing campaigns to increase brand awareness through various touchpoints both ATL and BTL..
  • Leads in category strategy development in support of company’s business and brand objectives. Creating marketing campaigns and strategies, as well as online marketing and social media strategy.
  • Drive all integrated category plans within dept functions.
  • Annual Marketing Plan
  • Communication Plan e.g.: 360 plan
  • Media Plan
  • Sampling Plan
  • Consumer Promotion Plan inclusive of national consumer promotions, channelized or customized.
  • Consumer Relationship & Retention Plan
  • Retailer program
  • Digital Plan i.e. internet, brand website, social networks, mobile, email. 
  • Ensure that Trade Marketing provide regular Channel insights and Shoppers Trend to support Sales in driving effective execution of the channel plan across Modern Trade, General Trade & E comm include PG management
  • Developing a pricing strategy that maximizes profits and market share but considers customer satisfaction.
  • Ensure team’s adherence to the brand’s platform and expression guidelines as well as work with Brand Strategies to drive revision of brand platform whenever need arise.
  • Responsible to give overview of category and business performance during Qtrly Business Reviews and Annual Business Planning.


Consumer, competitive and market analysis

  • Analyze research results (if any) and any other relevant competitors/consumers/category trends to identify issues and opportunities. Based on the analysis, develop action plans or strengthen the marketing mix or assortment to achieve the brand and business objectives.
  • Drive profound consumer understanding to develop concepts that can better address consumers’ needs and attitude in our products, services or communications.
  • Guide and add value to the team in analyzing and drawing insights from all available data and how it impact the business moving forward.
  • Drive competitors’ analysis with the team on a quarterly basis or on need basis for any change in plans or preemptive actions.


Partnership with Agencies

  • Responsible for efficient relationship with all agencies’ partners ie creative, media, promotion, PR, event agencies, agencies contracts, agencies remuneration package and KPIs
  • Support and manage agency pitch process with appointed agency (where relevant) and key stakeholders.



  • Manages and maximizes total category budgets, continuously aiming for improved efficiencies and cost savings while maintaining budget effectiveness to achieve objectives and plan.
  • A&P - track and monitor actual spend against budget for each of the marketing activities to ensure spend within A&P budget allocated



  • Be the key liaison with SEA Innovation marketing team for marketing, channel, category, competitors, consumers understanding


Cross functional collaboration

  • Build a healthy collaborative relationship between SEA Innovation marketing, marketing (Export) and Sales team.
  • Drive collaboration with other dept which have an impact to the marketing strategies or execution of plans include go-to-market plan for new categories.
  • Research & Product Development- Innovation Marketing Dept
  • Supply Chain Management & Operations /Manufacturing- Demand & Supply dept
  • Sales Team, marketing (Export) & distributors


Product Development

  • Drive product development to ensure product’s relevance and continuous appeal to the consumers including performance, price, pack count, packaging design requirements (eg: colour, visuals, info on pack, type of packaging) and brand name.
  • Provide advise on packaging & label information adherence to Vietnam law.


Management & leadership

  • Build and maintain a high performance and creative culture through effective performance management, communication and coaching of staff.
  • Manage assigned projects, priorities work and balance strategic and tactical issues.
  • Provides clear leadership that establishes credibility with key stakeholders and promote and foster a team’s culture consistent with company’s values.
  • Ensure development of existing team and oversee recruitment of appropriate skilled staff for new positions as and when required.
  • Guide, train and motivate direct reports to ensure continuous individual growth and advancement
  • Establish appropriate KPIs for staff in line with company’s business and brand objectives.
  • Develop and manage improvement initiatives including way of working/processes within category.


Job Requirements:

Educational/professional qualifications required

  • Preferably Degree holder in Business / Marketing / Management disciplines


Experience required

  • At least 8-10 years working experience within FMCG or personal care industry with strong marketing background
  • At least 4-5 years in a leadership / middle management position
  • Exposure to leading partnerships with external agencies
  • Strong knowledge and understanding of the local media environment
  • Highly analytical with the ability to guide department in going thru’ complex data and coming out with consumer, category, channel insights.
  • Experience with creating a marketing campaign, marketing strategy, and marketing plan.
  • Experience with Digital marketing, including social media, and content marketing.
  • Strong business management, effective teamwork with all parties concern, strong initiative follow-thru, good communication and listening skill and command of selling processes.
  • Experience with Execution Focus – very hands on to develop, motivate and enhance the skills and in leading a team. Has ability to remove obstacles from the team.