Senior Marketing Manager - Leading F&B Retail

Location Ho Chi Minh City
Industry Retail & Trading
Category Marketing
Job reference 15716
Job type Permanent
Salary Negotiable
Consultant email tri.quach@manpower.com.vn
Date posted Mar 20, 2024
Job Responsibilities:
  • Lead brand communication efforts, ensuring a cohesive and compelling brand narrative across all touchpoints.
  • Develop and implement CRM strategies to enhance customer engagement, retention, and loyalty.
  • Drive omnichannel marketing initiatives to maximize brand visibility and sales across online and offline platforms.
  • Collaborate with cross-functional teams to develop integrated marketing campaigns that align with business objectives.
  • Analyze market trends, consumer insights, and campaign performance to optimize marketing strategies and drive business growth.
  • Manage marketing budgets effectively, ensuring ROI and cost efficiency.
  • Mentor and lead a team of marketing professionals, fostering a culture of creativity, collaboration, and excellence.

Requirements:

  • Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
  • 10+ years of experience in marketing roles within the Retail & FMCG industry, with a strong track record of success.
  • Proficiency in CRM systems, data analysis tools, and omnichannel marketing strategies.
  • Excellent communication, leadership, and project management skills.
  • Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.
  • Passion for food, retail, and driving impactful marketing initiatives