- Lead brand communication efforts, ensuring a cohesive and compelling brand narrative across all touchpoints.
- Develop and implement CRM strategies to enhance customer engagement, retention, and loyalty.
- Drive omnichannel marketing initiatives to maximize brand visibility and sales across online and offline platforms.
- Collaborate with cross-functional teams to develop integrated marketing campaigns that align with business objectives.
- Analyze market trends, consumer insights, and campaign performance to optimize marketing strategies and drive business growth.
- Manage marketing budgets effectively, ensuring ROI and cost efficiency.
- Mentor and lead a team of marketing professionals, fostering a culture of creativity, collaboration, and excellence.
Requirements:
- Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
- 10+ years of experience in marketing roles within the Retail & FMCG industry, with a strong track record of success.
- Proficiency in CRM systems, data analysis tools, and omnichannel marketing strategies.
- Excellent communication, leadership, and project management skills.
- Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.
- Passion for food, retail, and driving impactful marketing initiatives