Key Responsibilities
 

1. Oversee and cultivate all social media platforms, with a particular emphasis on TikTok.

• Manage and foster the company's marketing channels either directly or in partnership with content, image, and video production agencies.
• Lead the marketing strategy for the company's products and services through communication channels.
• Stay abreast of trends and facilitate social media engagement to suggest innovative approaches that fuel company growth.
• Curate and advance content (articles, images, videos, etc.) on social media channels to ensure it is imaginative, captivating, and tailored to the target audience.
• Formulate shortterm and long-term strategies to amplify brand visibility across all platforms, with a specific focus on TikTok.
• Research and stay updated on the latest social media trends, emerging tools, and technologies relevant to work progression.

1. Strategize and oversee communication content:

• Develop and implement a holistic content strategy that aligns with business goals and brand identity, emphasizing the creation of compelling, topnotch content to engage, expand, and retain the target audience.
• Maintain a structured weekly content schedule to ensure punctual delivery and content accuracy.
• Supervise multiple content channels including Facebook, Instagram, TikTok, and YouTube, ensuring the accuracy and relevance of content shared with customers.
• Monitor content performance metrics using analytics tools, evaluating traffic, engagement, and conversion rates to pinpoint optimization opportunities.

1. Collaborate with and manage agencies:

• Identify and recommend agencies for communication and brand development coordination.
• Ensure agency performance does not impede workflow.
• Engage directly with Key Opinion Leaders (KOLs) and Key Opinion Consumers (KOCs), influencers in the Food & Beverage industry, to endorse the brand.

1. Generate comprehensive reports: Track, analyze, and report on platform activities, proposing enhancements to boost efficiency.
2. Undertake additional responsibilities as delegated by the Management Committee.

Qualifications & Skills
 

• Bachelor's degree in Marketing, Digital, or a related field.
• Possess a minimum of 45 years of experience in Digital Marketing, Media, or Communication.
• Demonstrate outstanding communication and interpersonal abilities.
• Proficient in both written and spoken English and Vietnamese.
• Prior exposure to ecommerce and influencer marketing, along with familiarity with KOL, is advantageous.