The ideal candidate will ensure that company digital efforts reflect clients’ brand standards while collaborating with internal & external teams and engaging directly with clients to craft impactful strategies, helping them navigate the fast-changing digital environment.
Key responsibilities:
Social Media Management & Content Strategy
- Content Leadership: Lead the creation and execution of digital content strategies across social platforms, ensuring alignment with brand guidelines and audience engagement.
- Strategic Innovation: Shape creative visions, identify emerging trends, and develop innovative strategies to strengthen brand presence on platforms such as Facebook, Instagram, and other evolving channels.
- Quality Control: Guarantee all digital content is top-notch, on-brand, and fulfills client expectations.
- Campaign Oversight: Manage the development, execution, and optimization of digital ad campaigns on platforms like Facebook, Instagram, and Google Ads, ensuring alignment with client objectives.
- Performance Analysis: Monitor and evaluate campaign performance metrics to achieve KPIs, collaborating with the performance team to maximize reach, engagement, and ROI.
- Client Advisory: Provide clients with strategic advice on digital advertising, sharing best practices and identifying opportunities for growth.
- Team Leadership: Guide, mentor, and motivate the Digital Operations team, fostering a culture of accountability, creativity, and excellence.
- Goal Alignment: Set team objectives and key results that support both organizational and client priorities, focusing on quality, innovation, and efficiency.
- Change Management: Act as a catalyst for change, introducing new ideas and leading the team through digital and operational transformations.
- Talent Growth: Support team members’ professional development, creating a high-performance environment that promotes career advancement.
- Strategic Engagement: Collaborate with C-suite executives and client leaders, offering data-driven recommendations that align with their business goals.
- Customized Strategies: Develop tailored digital strategies that address unique client challenges, market dynamics, and brand objectives.
- Market Expertise: Stay updated on trends in the luxury and lifestyle sectors, leveraging insights to refine client strategies and maintain a competitive edge.
- Technology Leadership: Identify and recommend emerging digital technologies that can enhance client outcomes, ensuring our strategies remain cutting-edge.
- Experience: 10+ years in marketing, digital operations, or related fields, with extensive experience in digital performance marketing, client engagement, and team leadership.
- Strategic Thinking: Proven ability to oversee complex digital campaigns and align team efforts with client and company goals.
- Data Expertise: Proficiency with analytics tools like Looker Studio, Google & Meta Ad Management, and Google Analytics, using data to drive strategy and improve client results.
- Communication Skills: Excellent verbal and written communication, with the ability to confidently present ideas and build trust with C-level executives.
- Client Focus: Demonstrated success in delivering outstanding client experiences and fostering strong client relationships.
- Adaptability: Experience thriving in fast-paced, dynamic environments with the ability to manage ambiguity effectively.
- Language Skills: Fluency in English with strong verbal and written abilities; proficiency in Vietnamese is required.