Marketing Planning & Execution:

• Lead creative brainstorming sessions to set objectives, create, and implement integrated marketing communications (IMC) plans and campaigns. Ensure these plans align with key business goals, brand positioning, and customer needs.
• ​​​Collaborate with the product team, KOLs, and the Community team to achieve publishing goals, such as attracting new users, retaining current users, re-engaging lapsed users, and enhancing event performance.
• Oversee and implement the various elements of the IMC mix, including content marketing. Develop and refine engaging content, optimize and report on key materials such as websites, copywriting, art direction, video production (3D, MV, short films, web materials, iTVCs), and influencer activities.
• Work with external partners like production companies, agencies, photographers, and KOLs to tailor content for specific channels and campaigns.

Performance Management:

• Manage product and campaign visibility, as well as user reach and engagement metrics across social media platforms, while overseeing all brand media channels.
• Create insightful periodic and post-campaign reports to evaluate key performance indicators (KPIs) and identify areas for improvement.
• Conduct thorough analysis and assessments of campaign effectiveness and channel performance, continuously optimizing marketing strategies.

• At least 3 years of experience in managing marketing projects from start to finish, with a strong background in digital campaign marketing.
• A bachelor’s degree or equivalent experience, along with a portfolio demonstrating past projects.
• A genuine passion for Football & Gaming is essential.
• Strong analytical abilities, excellent problem-solving skills, and clear, effective communication.
• Good English communication.