- Strategic Brand Development: Craft and execute comprehensive brand strategies aligned with company goals, ensuring a competitive edge in the wellness market.
- Campaign Leadership: Oversee the creation and implementation of impactful marketing campaigns that resonate with the target audience, maintaining consistent brand messaging across various channels.
- Utilize market insights and industry trends to identify opportunities and threats, adapting strategies to evolving market dynamics to sustain brand competitiveness.
- Monitor brand initiatives using metrics and KPIs, optimizing strategies for continuous improvement and maximum brand impact.
- A minimum of 4-5 years of experience in brand management, preferably in FMCG, e-commerce, and tech industries.
- Proven experience in developing and implementing successful brand strategies.
- Strong understanding of marketing and advertising techniques in the wellness industry.
- Excellent communication, collaboration, and project management skills.
- Demonstrated ability to learn quickly, stay current with skincare and supplement market trends, and adapt to new marketing platforms.
- Ability to work closely with content creators to ensure alignment of content with brand strategy.